Project Information

Bid Title

Request for Proposal 280 Media Buying Services – FY26

Issuing Agency

Atlantic Cape Community College

Location

New Jersey

Published Date

Apr 13, 2025

Closing Date

Apr 29, 2025

Government Level

State & Local

Status

Closed

Ref. #

RFP 280

Original Source

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Bid Documents

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Project Description

Project: Request for Proposal 280 Media Buying Services – FY26

Ref. #: RFP 280

Department: Marketing and College Relations

Type: RFP

Status:

Open

Open Date: Apr 12th 2025, 12:00 AM EDT

Questions Due Date: Apr 24th 2025, 2:00 PM EDT

Close Date: Apr 29th 2025, 10:00 AM EDT

Project Description: Atlantic Cape Community College is soliciting proposals from qualified firms to provide comprehensive media buying services for Fiscal Year 2026 (July 1, 2025 – June 30, 2026). The selected agency will be responsible for developing and executing strategic media plans to support the College’s enrollment, branding, and awareness goals across a variety of platforms. Key target audiences include Gen Z, Millennials, adult learners, and underserved populations within Atlantic and Cape May counties.
Services include media planning, placement, negotiation, performance reporting, and vendor coordination. Proposals must demonstrate regional market expertise, experience with higher education or similar mission-driven institutions, and the ability to manage both institutional and grant-funded campaigns.
All submissions must be completed electronically via the Bonfire Procurement Portal. No paper or in-person submissions will be accepted.

Commodity Codes

• NAICS 541613Marketing Consulting Services
• NAICS 541830Media Buying Agencies

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