Project Information

Bid Title

ExploreGreene.com redesign

Issuing Agency

Greene County

Location

Virginia

Published Date

Dec 18, 2025

Closing Date

Jan 21, 2026

Government Level

State & Local

Status

Closed

Ref. #

RFP 2025-05

Original Source

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Bid Documents

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Project Description

Bid Number:	RFP 2025-05
Bid Title:	ExploreGreene.com redesign
Category:	Economic Development & Tourism
Status:	Open

Description: Greene County, Virginia (“County”), a political subdivision of the Commonwealth of Virginia, is soliciting informal proposals from qualified firms (“Offerors”) for the redesign and redevelopment of its official tourism website, www.ExploreGreene.com. ExploreGreene.com serves as the primary destination marketing platform for Greene County and promotes the County’s outdoor recreation, agritourism, arts, heritage, events, and visitor services. The existing website is approximately ten years old and no longer reflects current best practices in destination marketing, mobile usability, accessibility, or content management. The County seeks a professional website design and development firm with demonstrated experience working with tourism organizations. Experience with rural tourism destinations is strongly preferred. See full RFP attached Publication Date/Time: 12/18/2025 8:00 AM Closing Date/Time: 1/21/2026 5:00 PM Submittal Information: ayost@gcva.us Related Documents: ExploreGreene_Website_RFP (PDF)

Attachment Preview

INFORMAL REQUEST FOR PROPOSALS (RFP)

Website Redesign

ExploreGreene.com

Greene County, Virginia

Issue Date: December 18, 2025

Proposal Due Date: January 21, 2026, 5:00 PM

Proposals shall be submitted electronically to:

Alan Yost

Director of Economic Development and Tourism

Greene County, Virginia

ayost@gcva.us RE: “RFP ExploreGreene”

or

Electronically through eVA site

Questions regarding this RFP shall be directed through email to:

Alan Yost

Director of Economic Development and Tourism

ayost@gcva.us RE: “RFP ExploreGreene”

Questions must be received no later than [January 19, 2026].

1. INTRODUCTION AND BACKGROUND

Greene County, Virginia (“County”), a political subdivision of the Commonwealth of Virginia,

is soliciting informal proposals from qualified firms (“Offerors”) for the redesign and

redevelopment of its official tourism website, www.ExploreGreene.com.

ExploreGreene.com serves as the primary destination marketing platform for Greene

County and promotes the County’s outdoor recreation, agritourism, arts, heritage, events,

and visitor services. The existing website is approximately ten years old and no longer

reflects current best practices in destination marketing, mobile usability, accessibility, or

content management.

The County seeks a professional website design and development firm with demonstrated

experience working with tourism organizations. Experience with rural tourism destinations

is strongly preferred.

2. PROJECT OBJECTIVES

The objectives of this project include:

• Modernizing the design and user experience of ExploreGreene.com

• Ensuring full mobile responsiveness

• Improving navigation and content organization

• Highlighting Greene County’s tourism assets through strong visuals

• Providing an easy-to-manage WordPress content management system

• Implementing basic on-page SEO best practices

3. SCOPE OF SERVICES

3.1 Website Design and Development

• Redesign of ExploreGreene.com using primarily existing content

• Limited content writing; focus is on editing, reorganizing, and presenting existing

materials

• Development using WordPress CMS (preferred, others considered)

• Fully responsive design for all devices

• Online previews and a reasonable number of revision rounds

3.2 Functionality

• Photo and video galleries

• Events calendar (manual entry and/or external feed)

• Online forms for visitor inquiries and newsletter signups

• Maps integration and “What’s Nearby” features

• Implementation of current on-page SEO best practices, including optimization for

emerging AI-driven search and discovery tools

• Google Analytics 4 integration

3.3 Hosting and Migration

• Migration to County-approved or vendor-recommended hosting

• Continued use of the ExploreGreene.com domain

3.4 Training

• Up to four (4) hours of CMS training for County staff

4. PROPOSAL REQUIREMENTS

Proposals shall include:

• Firm background and qualifications

• Demonstrated experience with tourism websites; rural tourism experience preferred

• Examples of at least three (3) comparable projects with live links

• Three (3) professional references

• Proposed approach and project timeline

• Itemized cost proposal

• Hourly rate for future updates

• Estimated start date following Notice to Proceed

5. EVALUATION CRITERIA

Proposals will be evaluated using the following criteria:

• Ability to meet the project scope and objectives (20 points)

• Experience with tourism and rural destinations (25 points)

• Quality and relevance of past work (25 points)

• Cost and overall value (20 points)

• Understanding of destination marketing principles (10 points)

6. CONTRACT TERMS

The selected Offeror will be required to enter into a contract with Greene County. The

contract will incorporate this RFP, the selected proposal, and applicable County terms and

conditions. The contract term will extend through project completion.

7. SUBMISSION INSTRUCTIONS

All proposals must be received electronically no later than 5:00 PM (ET) on January 21,

2026. Late submissions will not be accepted. Greene County reserves the right to reject any

or all proposals. Proposals must be submitted by email to Alan Yost at ayost@gcva.us with

the subject line: “RFP ExploreGreene” or through the eVA system.

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