Brand Strategy, Marketing, and Advertising Services

Project Information

Bid Title: Brand Strategy, Marketing, and Advertising Services
Issuing Agency: State Government of Wisconsin
Location: Wisconsin
Published Date: Feb 13, 2026
Closing Date: Apr 2, 2026
Government Level: State & Local
Status: Closed
Ref. #: SF261122
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Project Description: Solicitation Reference #: SF261122

Title: Brand Strategy, Marketing, and Advertising Services

Available Date: 2/13/2026

Due Date: 4/2/2026 1:00:00 PM

Bid Synopsis: The State of Wisconsin, Department of Administration (DOA), Consolidated Agency Purchasing Services (CAPS) on behalf of the Wisconsin State Fair Park (WSFP) requests Proposals for Brand Strategy, Marketing, and Advertising Services and intends to use the results of this process to award a Contract to one (1) responsive, responsible Proposer.

The State does not guarantee it will purchase any speciﬁc quantity or dollar amount. Proposals requiring a minimum number of commodities or services to be ordered will be rejected. There will be no guarantee to purchase any speciﬁc quantity or pay any minimum contract price during the term of the Contract.

As required by Wisconsin Statutes, continuance of a Contract beyond the limits of funds available will be contingent upon appropriation of the necessary funds, and the termination of the Contract by lack of appropriations will be without penalty.

The State reserves the right to cancel this RFP for any reason prior to the issuance of the Notice of Intent to Award.

Agency Contact: Mike Butterworth,

Phone: 608-261-7007

eSupplier: https://esupplier.wi.gov
Commodity Codes: NAICS 541613Marketing Consulting Services
NAICS 541810Advertising Agencies

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Solicitation Reference #:	SF261122
Title:	Brand Strategy, Marketing, and Advertising Services
Available Date:	2/13/2026
Due Date:	4/2/2026 1:00:00 PM
Bid Synopsis:	The State of Wisconsin, Department of Administration (DOA), Consolidated Agency Purchasing Services (CAPS) on behalf of the Wisconsin State Fair Park (WSFP) requests Proposals for Brand Strategy, Marketing, and Advertising Services and intends to use the results of this process to award a Contract to one (1) responsive, responsible Proposer. The State does not guarantee it will purchase any speciﬁc quantity or dollar amount. Proposals requiring a minimum number of commodities or services to be ordered will be rejected. There will be no guarantee to purchase any speciﬁc quantity or pay any minimum contract price during the term of the Contract. As required by Wisconsin Statutes, continuance of a Contract beyond the limits of funds available will be contingent upon appropriation of the necessary funds, and the termination of the Contract by lack of appropriations will be without penalty. The State reserves the right to cancel this RFP for any reason prior to the issuance of the Notice of Intent to Award.
Agency Contact:	Mike Butterworth, Phone: 608-261-7007
eSupplier:	https://esupplier.wi.gov

Brand Strategy, Marketing, and Advertising Services

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