Project Information

Bid Title

Social Media Management, Website Maintenance, and Content Creation Services

Issuing Agency

Town of Carrboro

Location

North Carolina

Published Date

Nov 19, 2025

Closing Date

Dec 31, 2025

Government Level

State & Local

Status

Closed

Original Source

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Bid Inquiries

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Bid Documents

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Project Description

Bid Title:	Social Media Management, Website Maintenance, and Content Creation Services
Category:	Bids, RFPs, and RFQs
Status:	Open

Description: The Carrboro Tourism Development Authority invites proposals from qualified vendors to provide comprehensive digital communications services, including social media management, website maintenance, and content creation (marketed as Visit Carrboro). The Authority is a component of the Town of Carrboro, North Carolina and is staffed and advised by Town personnel. The selected vendor will be expected to deliver services that reflect industry best practices, foster engagement, and maintain technical excellence. Current platforms include: Social Media: Instagram and Facebook Website: WordPress CMS (www.VisitCarrboro.com) (hosting provided by third-party; vendor responsible for updates, security, and content management) The goals of this project are to: Increase awareness of Carrboro as a tourism destination. Grow website and social media engagement and reach. Ensure the Authority’s website remains secure, accessible, and up to date. Provide inclusive, engaging content that reflects the diversity and vibrancy of the community. Submission and Administrative Information Submission Deadline: 3:00pm, December 31, 2025 Submission Method: Vendors should submit a fully completed proposal providing all the requested information in this RFP in a digital, PDF format by email to For security reasons, you must enable JavaScript to view this E-mail address. . Questions/Clarifications: Vendors may submit written questions by 5:00pm on December 5, 2025. Responses will be shared with all prospective vendors. Point of Contact: Jon Hartman-Brown, Economic Development Director; For security reasons, you must enable JavaScript to view this E-mail address. ; 919-918-7319 Anticipated Award Date: February 2, 2025 Publication Date/Time: 11/19/2025 9:00 AM Closing Date/Time: 12/31/2025 3:00 PM Contact Person: Jon Hartman-Brown, Economic Development Director; JHartman-Brown@CarrboroNC.gov; 919-918-7319 Related Documents: Website_Social Media RFP_final

Attachment Preview

Social Media Management, Website

Maintenance, and Content Creation

Services

Request for Proposals (RFP)

Issued by: Carrboro Tourism Development Authority, Carrboro, North Carolina

Issue Date: November 19, 2025

Due Date: 3:00pm, December 31, 2025

1. Introduction and Background

The Carrboro Tourism Development Authority (hereafter “Authority”) invites proposals from

qualified vendors to provide comprehensive digital communications services, including

social media management, website maintenance, and content creation (marketed as Visit

Carrboro).

The Authority is a component of the Town of Carrboro, North Carolina (hereafter “Town”)

and is staffed and advised by Town personnel. The selected vendor will be expected to

deliver services that reflect industry best practices, foster engagement, and maintain

technical excellence.

Current platforms include:

• Social Media: Instagram and Facebook

• Website: WordPress CMS (www.VisitCarrboro.com) (hosting provided by third-party;

vendor responsible for updates, security, and content management)

1A. Project Goals and Success Metrics

The goals of this project are to:

• Increase awareness of Carrboro as a tourism destination.

• Grow website and social media engagement and reach.

• Ensure the Authority’s website remains secure, accessible, and up to date.

• Provide inclusive, engaging content that reflects the diversity and vibrancy of the

community.

1B. Mission Alignment

The Authority’s mission is to promote travel and tourism in Carrboro by investing

occupancy tax revenues in projects, events, and initiatives that attract visitors and enhance

the town’s tourism infrastructure.

The selected vendor’s work under this contract must directly support this mission by:

• Creating and distributing content that highlights Carrboro’s unique cultural, artistic,

and community assets.

• Showcasing local businesses, events, and attractions that draw visitors from

outside the community – preferably from over an hour away.

• Ensuring that all digital communications reflect Carrboro’s values of inclusivity,

creativity, and community pride.

• Collaborating with Authority board members, Town staff, and stakeholders to align

messaging with broader tourism development strategies.

• Measuring and reporting on outcomes that demonstrate increased visibility,

engagement, and visitor interest.

2. Scope of Work

The selected vendor will provide the following services in close collaboration with Town

staff and stakeholders:

A. Social Media Management

• Develop and maintain a content calendar for Instagram and Facebook in

coordination with Town staff.

• Create, schedule, and publish posts that highlight tourism, local businesses, and

events.

• Provide limited photography, videography, and graphic design services as needed.

• Collaborate with Town staff and stakeholders to ensure messaging is accurate,

inclusive, and reflective of community values.

• Monitor engagement, respond to comments/messages, and provide monthly

analytics reports.

• Recommend strategies to grow audience reach and engagement.

B. Website Maintenance and Content

• Maintain WordPress CMS, including security patches, plugin/theme updates, and

compliance with best practices.

• Post new content (articles, event updates, business spotlights, etc.) in a timely

manner, coordinating with Town staff for approvals and input.

• Ensure website accessibility, mobile responsiveness, and SEO optimization.

• Provide quarterly recommendations for improvements in usability and performance.

C. Content Creation

• Develop engaging copy, graphics, and multimedia content tailored to target

audiences.

• Align content with the Authority’s brand identity and tourism goals, incorporating

feedback from Authority board members, Town staff, and stakeholders.

• Ensure all content is inclusive, accurate, and visually appealing.

• Leverage Town-owned videos, photos, and graphic collateral to maximize efficiency

and brand consistency.

D. Reporting and Meetings

• Provide monthly performance reports summarizing social media analytics, website

traffic, and content updates.

• Conduct quarterly review meetings with Authority board members and Town staff to

evaluate progress, adjust strategies, and ensure alignment with community

priorities.

E. Optional Services / Innovation

• Vendors may propose optional add-on services such as influencer partnerships,

paid advertising campaigns, or emerging platform strategies (e.g., TikTok). These

services will be considered separately and are not required for award.

F. Sustainability and Community Impact

• Vendors are encouraged to describe how their work will support sustainability goals

(e.g., eco-friendly travel, social impact travel) and local economic impact (e.g.,

subcontracting with local creatives).

3. Performance Standards

The vendor will be expected to meet the following minimum performance standards,

consistent with generally accepted best practices:

Social Media

• Posting Frequency: Minimum of 3–5+ posts per week per platform depending on

community activity.

• Stories/Short-Form Content: At least 2 per week.

• Engagement: Respond to public comments/messages within 48 hours.

• Reporting: Monthly analytics report including reach, engagement, and growth

metrics.

Website

• Security/Software Updates: Applied within 7 days of release (critical security

updates within 48 hours).

• Content Updates: Posted within 5 business days of Authority board members or

Town staff request.

• Accessibility/SEO: Quarterly review and recommendations.

• Issue Resolution: Uptime monitoring and resolution within 24 hours of notification.

4. Proposal Requirements

Proposals should not exceed 14-pages in total except section dividers, and should not

include promotional flyers, pamphlets, or other materials. A signed cover letter not

exceeding one page and from a principal of the enterprise should accompany the proposal.

Proposals must be provided in a digital PDF format (hard copies of the proposals may be

provided by mail but are not required) and emailed to EconDev@CarrboroNC.gov by

3:00pm on December 31, 2025.

Proposals must be organized using the following section headings. Each section should

address the corresponding requirements in detail:

• Company Profile and Relevant Experience

Provide a description of your company, including history, size, areas of expertise, and

relevant experience delivering similar services. Highlight any experience with tourism or

local government clients.

• Examples of Past Work

Include samples of previous projects, campaigns, or websites that demonstrate your

ability to deliver high-quality social media management, website maintenance, and

content creation. Provide links where possible.

Commodity Codes

• NAICS 519130Internet Publishing and Broadcasting and Web Search Portals
• NAICS 541511Custom Computer Programming Services
• NAICS 541519Other Computer Related Services
• NAICS 541611Administrative Management and General Management Consulting Services

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