Project Information

Bid Title

RFP-2026-0227-CSD PUBLIC AWARENESS CAMPAIGN SERVICES

Issuing Agency

Santa Fe County

Location

New Mexico

Published Date

Mar 16, 2026

Closing Date

Apr 10, 2026

Government Level

State & Local

Status

Closed

Original Source

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Bid Inquiries

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Bid Documents

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Project Description

rfp

RFP-2026-0227-CSD PUBLIC AWARENESS CAMPAIGN SERVICES Santa Fe County is requesting proposals from qualified firms to provide the development, design, production, and implementation of countywide public awareness campaigns. All proposals submitted shall be valid for ninety (90) days subject to action by the County. Santa Fe County reserves the right to reject any and all proposals in part or in whole. All proposals must be received by Friday, April 10, 2026 at 2:00 PM, and shall be submitted electronically utilizing Dropbox. No hard copy submissions will be accepted. Please utilize this link to upload your proposal submission. https://www.dropbox.com/request/Y5sMkTxIP8ikFvgWqG4d. By submitting a proposal for the requested services described above, each Offeror is certifying that it is a qualified company to do business in the State of New Mexico and agrees to the requirements stated within the Request for Proposals. A Pre-Proposal Conference will be held on Tuesday, March 24, 2026 at 10:00AM (MDT), via Microsoft Teams; please use the Teams link provided below, meeting number 258 236 799 167 70, passcode xK6sv3BK, or join by phone at (773) 352-2011, conference ID 610 031 840 #. Attendance is not mandatory but highly recommended. https://www.microsoft.com/en-us/microsoft-teams/joina-meeting 2026-0227-CSD-RFP CSD Public Awareness.pdf

Attachment Preview

SANTA FE COUNTY

REQUEST FOR PROPOSALS (RFP)

PUBLIC AWARENESS CAMPAIGN

SERVICES

NM Commodity Code(s): 80158, 91501,

91504, 91571

RFP NO. 2026-0227-CSD/JL

March 2026

RFP No. 2026-0227-CSD/JL

TABLE OF CONTENTS

PAGE NO.

I.

ADVERTISEMENT .......................................................................................................4

II.

INTRODUCTION ...........................................................................................................5

A. PURPOSE OF THIS REQUEST FOR PROPOSAL...........................................5

B. BACKGROUND..................................................................................................5

C. SCOPE OF WORK ..............................................................................................5

D. INSURANCE REQUIREMENTS.......................................................................6

E. DESIGNATED PROCUREMENT SPECIALIST...............................................7

F. DEFINITION OF TERMINOLOGY ...................................................................7

III.

CONDITIONS GOVERNING THE PROCUREMENT.................................................9

A. SEQUENCE OF EVENTS ....................................................................................9

B. EXPLANATION OF EVENTS...........................................................................10

1. Issuance of RFP .............................................................................................10

2. Pre-Proposal Conference................................................................................10

3. Acknowledgement of Receipt Form Due.......................................................10

4. Deadline to Submit Additional Written Questions ........................................10

5. Response to Written Questions ......................................................................10

6. Submission of Proposals ................................................................................11

7. Proposal Evaluation .......................................................................................11

8. Selection of Finalists ......................................................................................11

9. Best and Final Offers from Finalists (If applicable) ......................................11

10. Oral Presentations by Finalists (If applicable)...............................................12

11. Contract Negotiations ....................................................................................12

12. Contract Award..............................................................................................12

13. Right to Protest ..............................................................................................12

C. GENERAL REQUIREMENTS ...........................................................................13

1. Acceptance of Conditions Governing the Procurement.................................13

2. Incurring Cost ................................................................................................13

3. Prime Contractor Responsibility ....................................................................13

4. Subcontractors................................................................................................13

5. Amended Proposals........................................................................................13

6. Offerors’ Rights to Withdraw Proposal .........................................................13

7. Proposal Offer Firm .......................................................................................14

8. Disclosure of Proposed Contents ...................................................................14

9. No Obligation.................................................................................................14

10. Termination....................................................................................................14

11. Sufficient Appropriation................................................................................15

12. Legal Review .................................................................................................15

13. Governing Law ..............................................................................................15

2

RFP No. 2026-0227-CSD/JL

14. Basis for Proposal ..........................................................................................15

15. Contract Terms and Conditions .....................................................................15

16. Contract Deviations .......................................................................................15

17. Offeror Qualifications....................................................................................15

18. Right to Waive Minor Irregularities ..............................................................16

19. Change in Contractor Representatives ..........................................................16

20. Notice.............................................................................................................16

21. County Rights ................................................................................................16

22. Right to Publish .............................................................................................16

23. Ownership of Proposals ...............................................................................16

24. Electronic Mail Address Recommended .......................................................16

25. Preference in Procurement by Santa Fe County ............................................17

26. Double-Sided Documents ..............................................................................18

27. Living Wage ..................................................................................................18

IV.

RESPONSE FORMAT AND ORGANIZATION ........................................................19

A. NUMBER OF RESPONSES...............................................................................19

B. NUMBER OF COPIES .......................................................................................19

C. PROPOSAL FORMAT .......................................................................................19

1. Proposal Organization ...............................................................................19

2. Letter of Transmittal..................................................................................20

V.

SPECIFICATIONS .......................................................................................................21

A. INFORMATION .................................................................................................21

1. Time Frame ...............................................................................................21

B. EVALUATION CRITERIA ................................................................................21

1. Introduction ...............................................................................................21

2. Technical Competence and Specialized Experience .................................21

3. Evidence of Understanding Scope of Work ..............................................22

4. Capacity and Capability ............................................................................22

C. COST PROPOSAL .............................................................................................23

VI.

EVALUATION OF PROPOSALS ...............................................................................23

A. EVALUATION SCORING.................................................................................23

B. EVALUATION PROCESS .................................................................................24

APPENDICES

A. Acknowledgement of Receipt Form....................................................................26

B. Campaign Contribution Disclosure Form............................................................27

C. Resident Veterans Preference Certification.........................................................30

D. Cost Proposal .......................................................................................................31

E. Sample Agreement...............................................................................................32

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RFP No. 2026-0227-CSD/JL

I. ADVERTISEMENT

SANTA FE COUNTY

Public Awareness Campaign Services

RFP No. 2026-0227-CSD/JL

Santa Fe County is requesting proposals from qualified firms to provide the development, design,

production, and implementation of countywide public awareness campaigns. All proposals

submitted shall be valid for ninety (90) days subject to action by the County. Santa Fe County

reserves the right to reject any and all proposals in part or in whole. All proposals must be received

by Friday, April 10, 2026 at 2:00 PM, and shall be submitted electronically utilizing Dropbox.

No hard copy submissions will be accepted. Please utilize this link to upload your proposal

submission. https://www.dropbox.com/request/Y5sMkTxIP8ikFvgWqG4d.

By submitting a proposal for the requested services described above, each Offeror is certifying that

it is a qualified company to do business in the State of New Mexico and agrees to the requirements

stated within the Request for Proposals.

A Pre-Proposal Conference will be held on Tuesday, March 24, 2026 at 10:00AM (MDT), via

Microsoft Teams; please use the Teams link provided below, meeting number 258 236 799 167 70,

passcode xK6sv3BK, or join by phone at (773) 352-2011, conference ID 610 031 840 #. Attendance

is not mandatory but highly recommended. https://www.microsoft.com/en-us/microsoft-teams/join-

a-meeting

EQUAL EMPLOYMENT OPPORTUNITY: All qualified Offerors will receive consideration of

contract(s) without regard to race, color, religion, sex or national origin, ancestry, age, physical and

mental handicap, serious medical condition, disability, spousal affiliation, sexual orientation or gender

identity.

Request for Proposals will be available by contacting Jack Love, Procurement Specialist Senior 102

Grant Avenue, (First Floor) Santa Fe, New Mexico 87501, or by telephone at (505) 986-6209, or

by email at jalove@santafecountynm.gov or on our website at

https://www.santafecountynm.gov/finance/purchasing-division/current-bid-solicitations.

PROPOSALS RECEIVED AFTER THE DATE AND TIME SPECIFIED ABOVE WILL NOT

BE CONSIDERED AND WILL BE REJECTED BY SANTA FE COUNTY.

Santa Fe County

Published: March 15 & 16, 2026

4

RFP No. 2026-0227-CSD/JL

II. INTRODUCTION

A. PURPOSE OF THIS REQUEST FOR PROPOSAL

The purpose of this Request for Proposal (RFP) is to procure the services of a qualified firm

for the development, design, production, and implementation of public awareness

campaigns for Santa Fe County. The County seeks a qualified firm to develop a variety of

bilingual (English and Spanish) campaigns. Such campaigns are for the benefit of the public

as a whole and may include public education efforts, public notices, community information

initiatives, and other outreach efforts that support County programs, services, and strategic

priorities.

B. BACKGROUND

Santa Fe County departments periodically conduct public awareness campaigns to inform

residents and visitors about County programs, services, initiatives, and public notices.

These campaigns may address a variety of topics including public safety, housing, public

health, environmental initiatives, community services, and other County priorities.

C. SCOPE OF WORK

1. Develop two (2) primary countywide public awareness campaigns annually addressing

topics identified by Santa Fe County departments.

2. Develop two (2) ancillary campaigns annually to complement and reinforce the primary

campaigns.

3. Produce all campaign materials in both English and Spanish to ensure accessibility and

broad community reach.

4. Provide concept development, graphic design, copywriting, translation, printing,

multimedia production, digital content, and related creative services.

5. Utilize appropriate traditional and non-traditional media channels to maximize campaign

reach, visibility, and effectiveness.

6. Implement outreach strategies, including community events, grassroots engagement,

and educational distribution efforts, to increase public awareness and participation.

7. Coordinate activities with County staff, evaluation partners, and other stakeholders as

requested to support campaign effectiveness and alignment with County initiatives.

8. Track campaign activities and document engagement metrics, dissemination efforts,

visibility outcomes, and other relevant performance information.

9. Provide quarterly and annual reports including qualitative and quantitative data,

campaign summaries, performance insights, and recommendations for continuous

improvement.

10. Transfer to Santa Fe County all materials produced under this Agreement as works made

for hire and property of the County.

D. INSURANCE REQUIREMENTS

5

Commodity Codes

• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541613Marketing Consulting Services
• NAICS 541820Public Relations Agencies

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