RFP # 2872 - Youth E-Bike Safety Public Education Campaign

Project Information

Bid Title
RFP # 2872 - Youth E-Bike Safety Public Education Campaign
Issuing Agency
Marin County
Location
California
Published Date
Dec 19, 2024
Closing Date
Jan 31, 2025
Government Level
State & Local
Status
Closed
Original Source
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Project Description
RFP # 2872 - Youth E-Bike Safety Public Education CampaignGeneral information
  • Department: County Executive
  • Category: Professional Services
  • Project description:

    The County of Marin invites proposals from qualified contractors or organizations to develop printed and digital materials for a coordinated and comprehensive Youth E-Bike Safety Public Education Campaign throughout Marin County. The audience of the campaign will be 1) school-aged youth and 2) parents of school-aged youth. The campaign will aim to educate the public on the disproportionate safety risks e-bikes pose to young riders, and will specifically promote:

    Pedal-assist e-bikes for young riders (Class 1)

    Using local retailers for purchasing legal, age-appropriate e-bikes, and for regular maintenance to keep e-bikes in safe, working order

    Safe riding, including helmet usage, no tandem riding unless bike is built for passengers, and adherence to traffic laws

    The County seeks to foster a positive culture around e-bike usage that reinforces Marin’s commitment to sustainable transportation while simultaneously addressing the known injury and safety risk that e-bikes present to school-aged riders. The campaign’s messaging will be informed with input from the Special Committee on Youth E-Bike Safety, and the community – including middle and high school students.

Key dates
  • Issue date: Thursday, December 19, 2024
  • Submission due by: Friday, January 31, 2025, 5:00 pm

See RFP # 2872 - Youth E-Bike Safety Public Education Campaign for full details.

Contact

  • Talia Smith
  • Director of Legislative & Intergovernmental Affairs
  • To use the California Relay Service (CRS), dial 711
  • 3501 Civic Center Drive
    Suite 325
    San Rafael CA 94903
  • Mon - Fri: 8:30 am-5:00 pm
Commodity Codes
  • NAICS 541810Advertising Agencies
  • NAICS 541990All Other Professional, Scientific, and Technical Services
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