Project Information

Bid Title

Marketing Strategy Creative And Media Services

Issuing Agency

State Government of Pennsylvania

Location

Pennsylvania

Published Date

Nov 7, 2025

Closing Date

Dec 17, 2025

Government Level

State & Local

Status

Closed

Ref. #

20250808

Original Source

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Bid Documents

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Project Description

General Information
Department for this solicitation:	Procurement
Date Prepared:	11/07/25	Types:	RFP
Advertisement Type:	Service Materials Service & Materials PW Construction Agency Construction Real Estate
Solicitation/Project#:	20250808	Solicitation/Project Title:	Marketing Strategy, Creative and Media Services
Description:	The PLCB is the Commonwealth’s wholesaler and primary retailer of wine and spirits and the agency responsible for regulatory control of beverage alcohol in Pennsylvania. The PLCB operates approximately 575 FW&GS stores and FWGS.com (“e-commerce site”). As such, the PLCB seeks a full-service marketing/advertising agency to provide marketing strategy, creative services and media buying services for the FW&GS retail brand and sales initiatives. The contractor will provide ongoing marketing and brand strategy; an annual marketing plan; traditional and digital media strategies and plans; creative services for campaigns including campaign conceptual development; development of traditional and digital assets including but not limited to TV, radio, print, digital, social, etc.; trafficking of those ads; analysis of advertising campaigns and return on investment; email and social media marketing services; public/media relations support; marketing research services; and web design. The contractor is expected to analyze, evaluate, recommend and place media buys, and evaluate media buy results based on FW&GS’s goals for each campaign or initiative.

Department Information
Department/Agency:	Liquor Control Board	Delivery Location:
County:	Statewide	Duration:	3 years

Contact Information
First Name:	Joshua	Last Name:	Greene
Phone Number: (XXX-XXX-XXXX)	717-547-3574	Email:	josgreene@pa.gov

Solicitation Information
Bids must be received by the purchasing agency on the Solicitation Due Date no later than the Solicitation Due Time as set forth in the solicitation. Any conflict between the dates and/or times contained in the solicitation itself or its attachments and this advertisement shall be resolved in favor of the solicitation.
Solicitation Start Date:	11/07/25
Solicitation Due Date:	12/17/25	Solicitation Due Time:	5:00 PM
Solicitation Opening Date:	12/17/25	Solicitation Opening Time:	5:15 PM
Opening Location:	Rfp Openings Are Not Public
No. of Addendums:	0
Amended Date:	11/07/25

Related Solicitation Files

Original Files RFP20250808 Marketing and Media Srvcs Strategy_Final with Appendices 11-7-25.pdf APPENDIX A - Proposal Cover Sheet.docx APPENDIX B - Corporate Signatory Delegation Authorization.docx APPENDIX D - Worker Protection and Investment Certification Form.docx APPENDIX E - Domestic Workforce Utilization Certification.docx APPENDIX F - Iran Free Procurement Certification Form.docx APPENDIX G - Trade Secret Confidential Proprietary Information.docx APPENDIX J - Cost Submittal.xlsx

Commodity Codes

• NAICS 541613Marketing Consulting Services
• NAICS 541810Advertising Agencies
• NAICS 541820Public Relations Agencies

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