Project Information

Bid Title

Transit Advertising Program

Issuing Agency

Santa Clara Valley Transportation Authority

Location

California

Published Date

Nov 4, 2025

Closing Date

Jan 9, 2026

Government Level

State & Local

Status

Closed

Ref. #

S25242

Original Source

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Bid Documents

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Project Description

Project ID: S25242

Title: Transit Advertising Program

Addenda: 0

Release Date: 11/4/2025

Due Date: 1/9/2026

Post Information

Posted At:Tue, Nov 4, 2025 10:06 AMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No

Overview

Summary

VTA seeks proposals (each, a “Proposal”) from qualified firms (each, a “Proposer”) to provide transit advertising services (“Services”) to utilize VTA’s fleet of buses, light rail vehicles, and other transit assets designed to produce maximum advertising income for VTA.

Background

This service is for VTA's Transit Advertising Program. The purpose of the project is to manage and operate advertising services across VTA's assets, which include bus and light rail trains, light rail stations, digital displays, headquarters building, parking structures, corridor fencing, parking lots, and parking structure wallscapes, windscreens, VTA Wi-Fi, and other VTA assets. This supports VTA's mission to enhance public transit visibility and generate non-fare revenue through advertising. VTA reserves the right to use up to and all at once (a) 15% of the bus and light rail exterior advertising space as listed (b) 15 car cards per bus and per light rail vehicle, or (c) 50% of light rail posters for VTA and VTA-partner advertising and promotions in exchange for lower Minimum Annual Guarantee (MAG) payment.

Timeline

Solicitation Publication Date:

November 4, 2025

Pre-Proposal Conference (Non-Mandatory):

November 24, 2025, 11:00am

Virtual: MS Team Meeting

Deadline to Submit Questions:

December 2, 2025, 4:00pm

Deadline to Submit Proposal:

January 9, 2026, 2:00pm

Interviews:

Week of February 2 - 6, 2026

Commodity Codes

• NAICS 541810Advertising Agencies
• NAICS 541850Outdoor Advertising

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