Project Information

Bid Title

Sonoma County Prevention and Early Intervention (PEI) Community Grant Program - Cycle II RFP

Issuing Agency

California Mental Health Services Authority

Location

California

Published Date

Jan 5, 2026

Closing Date

Jan 30, 2026

Government Level

State & Local

Status

Closed

Original Source

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Bid Inquiries

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Bid Documents

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Project Description

Sonoma County Prevention and Early Intervention (PEI) Community Grant Program – Cycle II RFP

The Sonoma County Behavioral Health Department through its Mental Health Services Act (MHSA) Prevention and Early Intervention (PEI) component funding, and in collaboration with CalMHSA, is pleased to announce the availability of community grant events focused on mental health awareness during Mental Health Awareness Month (May). The grants are designed to support marginalized communities with a particular focus on Black, Indigenous, People of Color (BIPOC), LGBTQIA+, and other historically underserved and underrepresented populations.

We are seeking proposals from community-based organizations, cultural centers, advocacy groups, and individuals committed to creating safe and accessible mental health resources and programming. Applications should be for a one-time innovative event or a series of events throughout Sonoma County. CalMHSA will award grants to community-based organizations (see eligibility below) in the range of $10,000 to $15,000.

For your convenience, please see the following documents:

1. RFP (PDF)
2. Application (Word Doc)
3. Budget (Word Doc)
4. Cover Letter (Word Doc)

Proposal Timeline

EVENT	Key Dates
RFP Issued	January 5, 2026
RFP Questions Due	January 12, 2026
RFP Questions Answered	January 16, 2026
Deadline for Responses to be Submitted	January 30, 2026
Application Review	February 2–16, 2026
Notice of Intent to Award	February 23, 2026

Attachment Preview

California Mental Health Services Authority

Request for Proposals

(RFP)

Sonoma County Prevention and Early Intervention (PEI)

Community Grant Program – Cycle II

Applications due by 5 p.m. (PST) on January 30, 2026.

Potential responders must submit proposals only through CalMHSA’s

e-Procurement Portal at https://calmhsa.bonfirehub.com/

Potential responders must submit proposals only through CalMHSA’s e-Procurement

Portal (Bonfire) at https://calmhsa.bonfirehub.com/

The RFP does not constitute a contract or an

offer. In addition, any contract awarded because

of this RFP is subject to any additional restrictions,

limitations, or conditions required by CalMHSA in

any manner. CalMHSA reserves the right to make

one award, multiple awards, or to reject all

proposals, in whole or in part, submitted in

response to this RFP.

CalMHSA reserves the right to amend this RFP

via written addendum or cancel the RFP at any

time.

CalMHSA Request for Proposal

1. Sonoma County Prevention and Early Intervention (PEI) Community Grant

Program RFP Summary

The California Mental Health Services Authority (CalMHSA) is a Joint Powers of

Authority – an independent government entity – formed in 2009 by counties and cities

throughout the state to focus on collaborative, multi-county projects that improve

behavioral health care for all Californians. By pooling resources, forging partnerships,

and leveraging technical expertise on behalf of counties, CalMHSA develops strategies

and programs with an eye toward transforming community mental health; creates cross-

county innovations; and is dedicated to addressing equity to better meet the needs of

our most vulnerable populations.

The Sonoma County Behavioral Health Department through its Mental Health Services

Act (MHSA) Prevention and Early Intervention (PEI) component funding, and in

collaboration with CalMHSA, is pleased to announce the availability of community grant

events focused on mental health awareness during Mental Health Awareness Month

(May). The grants are designed to support marginalized communities with a particular

focus on Black, Indigenous, People of Color (BIPOC), LGBTQIA+, and other historically

underserved and underrepresented populations.

We are seeking proposals from community-based organizations, cultural centers,

advocacy groups, and individuals committed to creating safe and accessible mental

health resources and programming. Applications should be for a one-time innovative

event or a series of events throughout Sonoma County. CalMHSA will award grants to

community-based organizations (see eligibility below) in the range of $10,000 to

$15,000.

These events should aim to foster connections, raise awareness about mental health,

and provide mental wellness support.

Examples of innovative activities/events

1. Peer-led group discussions/workshops

2. Congruent healing listening circles

3. Mental health film screenings

5. Mindfulness activities

6. Fitness activities (5K runs, hikes, etc.)

7. Any activities that support BIPOC and LGBTQIA+ mental wellness and

suicide prevention

1610 Arden Way Ste. 175 Sacramento, CA 95815 | CalMHSA.org

2

CalMHSA Request for Proposal

Grant Award

CalMHSA has implemented the Community-Driven PEI grant program in collaboration

with Sonoma County Behavioral Health Department. These grants provide funding to

grassroots community-centered organizations providing mental health PEI services to

communities throughout the county. Grants focus on the following MHSA PEI

component funding categories:

1. Outreach

2. Prevention

3. Stigma Reduction

4. Suicide Prevention

This RFP does not commit CalMHSA to contract for any supply, product or service

whatsoever. In addition, applicants are advised that CalMHSA will not pay for any

information or administrative costs incurred in response to this RFP; all costs

associated with responding to this RFP will be solely at the applicant’s expense. Not

responding to this RFP does not preclude participation in any future RFP, if any is

issued.

2. Project Scope of Work

The awarded programs must support one or more of the following MHSA priorities:

1. Decreasing stigma and discrimination associated with mental health and

accessing mental health services through culturally congruent social marketing

messaging and community engagement

2. Increasing awareness of and access to mental health services and resources,

implemented through community-based approaches

3. Increasing knowledge of trauma, toxic stress, and social determinants of health

through community-centered methods for raising awareness and understanding

4. Activities that address one or more of the MHSA PEI-identified negative effects of

untreated mental illness

Grant Priorities

§ Promote mental health education and awareness in marginalized and

underserved communities

§ Foster a safe space where BIPOC and LGBTQIA+ individuals can discuss

mental health openly without stigma

§ Create support networks for mental wellness and resilience in BIPOC and

LGBTQIA+ communities

§ Provide access to mental health resources, including workshops, peer-led

discussions, and creative therapeutic activities

I. Deliverables

The expected deliverables for this scope of work include, but are not limited to,

the following:

1610 Arden Way Ste. 175 Sacramento, CA 95815 | CalMHSA.org

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CalMHSA Request for Proposal

1. Project Implementation Plan and Timeline: Submit a written project

workplan and timeline for planning, implementation, and execution for

PEI activities, events, and services to CalMHSA within 14 days of

contract execution. The submitted workplan will be subject to

CalMHSA’s approval.

2. Data Collection Plan: Submit a data collection plan that describes

how data will be collected for individuals who attend PEI activities. To

comply with the PEI regulations as outlined in Title 9, California Code

of Regulations, Division 1, Chapter 14 – Mental Health Services Act

(MHSA), data collection efforts should include, but not be limited to, the

following elements:

• Demographic Information

§ Age, gender, race/ethnicity, sexual orientation, gender identity,

primary language, and veteran status

§ Disability status, including both mental and physical conditions

§ Program Participation Data

• Type of PEI program or strategy (e.g., outreach, early

intervention, or prevention)

• Dates of participation and frequency of services

• Referrals made and services accessed as a result

§ Outcomes and Indicators

• Improvement in mental health status

• Changes in risk or protective factors

• Reduction in stigma and discrimination

• Early identification and linkage to treatment services

§ Target Population Information

• Whether the individual belongs to a PEI priority population

(e.g., children/youth, Transitional Aged Youth (TAY), older

adults, or underserved cultural populations)

• Indicators of mental health risk such as trauma, isolation,

substance use, or justice system involvement

§ Geographic and Service Context

§ County or region where services were delivered

§ Type of setting (e.g., school, community center, primary care)

3. Fiscal Reporting: Awarded agency must submit monthly expenditure

reports to CalMHSA detailing the programs monthly spend-down.

1610 Arden Way Ste. 175 Sacramento, CA 95815 | CalMHSA.org

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CalMHSA Request for Proposal

4. Sonoma County Collaboration: Awarded agency must collaborate with a

Sonoma County MHSA Coordinator to support outreach and attendance

efforts.

5. Final Report: Awarded agency will provide a final report to CalMHSA no

later than 30 days from the program term’s conclusion. Final report should

summarize all activities completed during the project timeframe, activity and

event outcomes, populations reached including examples of

promotional/outreach materials. The awarded agency, in collaboration with

CalMHSA, will determine what data will be required to include in final report

to CalMHSA.

II. Requirements. The primary requirements of the RFP are as follows:

a. Eligibility

• Must be a qualified community-based organization with

demonstrated experience providing culturally and linguistically

appropriate behavioral health services to Solano County residents

and/or providing services in the community.

b. Organizational Capacity

• Demonstrated ability to engage and serve underserved, unserved,

and diverse communities

• Capacity to coordinate and/or partner with county and community

partners, including mental health, substance use, housing, social

service providers, and health care services.

c. Staffing

• Employ or engage community members who are trained to provide

behavioral health outreach, navigation, peer-based guidance, and

community-centered crisis response. This may include staff,

volunteers, cultural leaders, or other trusted community members

who have skills to support wellness and respond safely to

community need.

• The staffing or community engagement plan should include

individuals who can coordinate the program and peers with

relevant lived experience. Program leadership may come from

community organizations, grassroots leaders, or other qualified

individuals who understand local needs and a guide the work

effectively.

d. Administrative Requirements

1610 Arden Way Ste. 175 Sacramento, CA 95815 | CalMHSA.org

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Commodity Codes

• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541990All Other Professional, Scientific, and Technical Services

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