Project Information

Bid Title

OUTREACH NOTICE: USAFA Brand Analysis

Issuing Agency

DEPT OF DEFENSE

Location

Colorado

Published Date

Jun 15, 2026

Closing Date

Jun 18, 2026

Government Level

Federal

Status

Closed

Ref. #

USAFACSOCALL006

Original Source

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Bid Documents

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Project Description

Follow

OUTREACH NOTICE: USAFA Brand Analysis

Active

Contract Opportunity

Notice ID

USAFACSOCALL006

Related Notice

Department/Ind. Agency

DEPT OF DEFENSE

Sub-tier

DEPT OF THE AIR FORCE

Major Command

U

Sub Command

S

Sub Command 2

AIR FORCE ACADEMY

Office

FA7000 10 CONS LGC

General Information View Changes

• Contract Opportunity Type: Special Notice (Updated)
• Updated Published Date: Jun 15, 2026 08:24 am MDT
• Original Published Date: Jun 10, 2026 03:00 pm MDT
• Updated Response Date: Jun 18, 2026 10:00 am MDT
• Original Response Date: Jun 18, 2026 10:00 am MDT
• Inactive Policy: 15 days after response date
• Updated Inactive Date: Jul 03, 2026
• Original Inactive Date: Jul 03, 2026
• Initiative:
  • None

Classification

• Original Set Aside:
• Product Service Code: R422 - SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION
• NAICS Code:
  • 541613 - Marketing Consulting Services
• Place of Performance:
  USAF Academy , CO 80840
  USA

Description View Changes

SPECIAL NOTICE / INFORMATIONAL OUTREACH: This notice is being published solely to alert industry to an active solicitation being conducted under a separate, specific acquisition vehicle.

The United States Air Force Academy (USAFA) is seeking innovative commercial solutions to conduct a comprehensive, multi-tiered Brand Assessment and to develop a phased Strategic Brand Roadmap.

USAFA’s objective is to establish its brand as the nation's most desirable, recognizable, and prestigious service academy, becoming the undisputed institution of choice for America's next generation of leaders. To achieve this, USAFA is actively soliciting "Solution Briefs" (maximum 5 pages) from elite commercial strategic communications and branding consultancies capable of benchmarking the USAFA brand against "Gold Standards," direct peer institutions, and aspirational elite civilian STEM universities.

SOLICITATION INSTRUCTIONS

DO NOT SUBMIT PROPOSALS OR SOLUTION BRIEFS IN RESPONSE TO THIS SPECIAL NOTICE.

The official solicitation for this requirement is being conducted under the USAFA Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, specifically Call 006.

All interested vendors MUST navigate to the official CSO Call 006 posting to review the full Performance Work Statement (PWS), submission instructions, and evaluation criteria.

• 
  

  Link to Official Solicitation (CSO Call 006): https://sam.gov/workspace/contract/opp/e435253f8ef24fc6bb07688b2fe852f7/view

  
  


• 
  

  CSO Call 006 Title: FA7000-25-S-C001 Call 006 - USAFA Brand Analysis

  
  


• 
  

  Submission Deadline: 18 Jun 2026, 10:00 AM MDT (See official CSO Call 006 posting for the exact deadline)

  
  


• 
  

  Budget Limitation: The maximum budget for this effort is $65,000.

  
  

Questions regarding the requirement or the submission process must be directed to the personnel listed in the official CSO Call 006 document.

Attachments/Links

Contact Information

Contracting Office Address

• ADMIN ONLY NO REQTN CP 719 333 4019 8110 INDUSTRIAL DR STE 200
• USAF ACADEMY , CO 80840-2303
• USA

Primary Point of Contact

• Tammy Martin
• tammy.martin.6@us.af.mil

Secondary Point of Contact

History

• Jun 15, 2026 08:24 am MDTSpecial Notice (Updated)
• Jun 10, 2026 03:00 pm MDT Special Notice (Original)

Commodity Codes

• FSC RProfessional, Administrative and Management Support Services

• NAICS 541613Marketing Consulting Services

Related bids

Jun 11, 2026	[Special Notice (Original)] OUTREACH NOTICE: USAFA Brand Analysis
Jun 16, 2026	[Special Notice (Updated)] OUTREACH NOTICE: USAFA Brand Analysis

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