Project Information

Bid Title

BRAND PERCEPTION AND TRAVELER INSIGHT STUDY

Issuing Agency

City of Frisco

Location

Texas

Published Date

Jun 1, 2025

Closing Date

Jun 20, 2025

Government Level

State & Local

Status

Closed

Ref. #

2505-088

Original Source

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Project Description

Project: BRAND PERCEPTION AND TRAVELER INSIGHT STUDY

Ref. #: 2505-088

Type: RFP

Status:

Open

Open Date: May 30th 2025, 12:00 PM CDT

Intent to Bid Due Date: Jun 20th 2025, 2:00 PM CDT

Questions Due Date: Jun 13th 2025, 4:00 PM CDT

Close Date: Jun 20th 2025, 2:00 PM CDT

Project Description: Visit Frisco invites qualified research firms or consultants to submit proposals to conduct a comprehensive Brand Perception and Traveler Insight Study. This research will focus on understanding how leisure travelers perceive our destination, their awareness levels, knowledge gaps, motivators and deterrents to visitation, and our positioning relative to neighboring North Texas destinations.
This study is intended to inform future marketing, branding, and messaging strategies.

Commodity Codes

• NAICS 541690Other Scientific and Technical Consulting Services
• NAICS 541990All Other Professional, Scientific, and Technical Services

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