Project Information

Bid Title

26-022 Terminal Advertiser Concessionaire for Pensacola International Airport

Issuing Agency

City of Pensacola

Location

Florida

Published Date

Feb 14, 2026

Closing Date

Mar 18, 2026

Government Level

State & Local

Status

Closed

Original Source

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Bid Inquiries

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Bid Documents

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Project Description

Bid Title:	26-022 Terminal Advertiser Concessionaire for Pensacola International Airport
Category:	Requests for Proposal (RFP)
Status:	Open

Description: Pensacola International Airport ("Airport" or "PNS") is inviting responses to this Request for Proposals (RFP) from qualified, experienced firms to develop, manage, sell, operate, and maintain a comprehensive terminal advertising program at Pensacola International Airport, with services anticipated to begin on or about June 1, 2026, or sooner as mutually agreed. Publication Date/Time: 2/13/2026 8:00 am Closing Date/Time: 3/18/2026 2:30 pm Related Documents: rfp-26022-TerminalAdvertiserConcessionaire (PDF)

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CITY OF PENSACOLA, FLORIDA

REQUEST FOR PROPOSALS

RFP NO. 26-022

TERMINAL ADVERTISER CONCESSIONAIRE

FOR PENSACOLA INTERNATIONAL AIRPORT

Sealed and complete hardcopy proposals with original or electronic signature, and

five (5) additional copies, plus one (1) complete and identical electronic copy (single

PDF) on flash drive, must be received no later than March 18, 2026, 2:30 P.M., Central

time, at the following location:

City Hall (lobby)

222 West Main Street

Pensacola, Florida, 32502

Attention: Purchasing

The OUTER PACKAGING of the sealed submittal package shall identify the

respondent, the RFP title, and the RFP number (whether hand-delivered, mailed, or

via UPS/FedEx or other courier service). Submittals received after closing time will not be

accepted. Multiple submittals from the same entity will not be accepted.

Alternatively, electronic responses may be submitted to Demandstar or Central Bidding.

Both sites require registration and varying fees for notifications and document downloads.

Those submittals received will be opened and publicly acknowledged the following

business day (March 19, 2026, 10:00 A.M., Central time) via Microsoft Teams at the

following link*: Microsoft Teams proposal opening.

Specifications will be posted to the City’s website at www.cityofpensacola.com/bids.aspx.

Addenda will be posted to the City’s website. Proposers are responsible for obtaining

addenda and are advised to check the website frequently. There is no cost to view or

download documents from the City website.

In order to review the project requirements, a mandatory pre-proposal meeting will be

held at 9:00 A.M., Central time, February 27, 2026, at Pensacola International Airport,

Suite 225, 2430 Airport Blvd, Pensacola, FL 32504.

A proposal tabulation with a Notice of Intent to Award will be posted to the City’s website

at www.cityofpensacola.com/bids.aspx. Proposers are advised to check the website

frequently.

Any questions concerning the proposal should be addressed and submitted in writing no

later than 10:00 A.M., Central time, March 6, 2026, to:

Page 1 of 29

Dedria Lunderman, Purchasing Manager

City of Pensacola

222 W. Main Street

Pensacola, FL 32502

purchasing@cityofpensacola.com

The City of Pensacola adheres to the Americans with Disabilities Act and will make

reasonable accommodations for access to City services, programs, and activities.

Please email ADACoordinator@cityofpensacola.com or call (850) 436-5600. Requests

must be made at least 48 hours in advance of the event to allow the City time to provide

the requested services.

The City of Pensacola reserves the right to accept or reject any or all proposals, to award

proposals on a split-order basis by item number when applicable, to waive any proposal

informalities and to re-advertise for proposals when deemed in the best interest of the

City of Pensacola.

Attest:

Ericka L. Burnett

City Clerk

CITY OF PENSACOLA

D. C. Reeves

Mayor

The City of Pensacola provides equal access in employment and public services.

*Participation in a Microsoft Teams meeting requires a microphone and

speakers; however, webcams are optional. Participants may join the

meeting either via a PC or Smartphone. Please be sure to check the system

requirements at the following link: Microsoft Teams System Requirements

Check.)

SECURITY NOTICE

Visitors to City Hall are required to stay in the lobby unless otherwise

directed.

Late submittals will not be accepted.

Page 2 of 29

SCHEDULE OF EVENTS (subject to change)

Date

February 13, 2026

February 27, 2026

March 6, 2026, 10:00 AM

March 18, 2026, 2:30 PM

March 19, 2026, 10:00 AM

March 31, 2026, TBA

2430 Airport Blvd. Suite 225

Pensacola, FL 32504

April 14, 2026, TBA

2430 Airport Blvd. Suite 225

Pensacola, FL 32504

May 5, 2026, TBA

2430 Airport Blvd. Suite 225

Pensacola, FL 32504

All times are Central time.

Activity

Publish RFP

Mandatory Pre-Proposal Meeting

Deadline for Questions

Proposal Deadline

Proposal Opening

Evaluation Committee Meeting

Distribution of Materials

Evaluation Committee Meeting*

Written Proposal Ranking/Shortlisting

*Recommendation of Contract Award may

be made at this meeting

Evaluation Committee Meeting

Oral Presentations (if needed)

Recommendation for Contract Award

INSTRUCTIONS AND GENERAL SPECIFICATIONS

Firms responding to the RFP must be available for formal presentations/interviews to

the Selection Committee.

Sealed proposals must be submitted in the proposal format outlined as part of these

Instructions and General Specifications. Proposal documents include at a minimum:

• Proposal response in stated format

• Proposal form(s) provided by City

• Required City forms

• Acknowledgement of addenda

A. Submittals must be typed or printed. All corrections made by the respondent prior

to the opening must be initialed and dated by the respondent. No changes or

corrections will be allowed after submittals are opened.

B. The City of Pensacola is not liable for any costs incurred by any interested party in

responding to this RFP.

C. Notwithstanding anything else stated herein, the City reserves the right to modify

the proposal documents, including the Agreement, by issuing addenda to be posted

on the City’s website.

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D. These instructions, specifications, and statements accompanying the proposal, the

proposal itself, and any addendum issued, shall be included in the Agreement that

will be entered into for this service.

E. By responding to this solicitation, each Respondent warrants that it has not and will

not employ or retain any company or person, other than a bona fide employee

working solely for the firm, to solicit or secure an agreement pursuant to this

solicitation and that it has not and will not pay or agree to pay any person, company,

corporation, individual or firm, other than a bona fide employee working solely for

the firm, any fee, commission, percentage, gift, or other consideration contingent

upon or resulting from the award or making of an agreement.

BACKGROUND AND PURPOSE

Pensacola International Airport ("Airport" or "PNS") is inviting responses to this Request

for Proposals (RFP) from qualified, experienced firms to develop, manage, sell, operate,

and maintain a comprehensive terminal advertising program at Pensacola International

Airport, with services anticipated to begin on or about June 1, 2026, or sooner as mutually

agreed.

For more than two decades, the Airport has managed its terminal advertising program in-

house. During this period, Pensacola International Airport has experienced significant and

sustained passenger growth, positioning PNS as one of the fastest-growing mid-sized

airports in the region. As the Airport continues to expand its facilities, modernize its

terminal environment, and elevate the overall passenger experience, PNS is seeking to

transition its advertising program to a professional concessionaire with demonstrated

expertise in airport advertising.

The Airport’s objectives in issuing this RFP include, but are not limited to:

• Leveraging advanced digital advertising technologies and data-driven media

solutions;

• Expanding revenue performance and long-term financial return to the Airport;

• Introducing innovative, experiential, and immersive advertising opportunities that

enhance the sense of place and passenger journey;

• Modernizing existing advertising infrastructure and increasing the proportion of

modern digital assets throughout the terminal;

• Attracting national, regional, and local advertisers while supporting community,

City, and Airport messaging; and

• Partnering with a firm that can strategically position PNS as a premier advertising

platform within the Interstate 10 corridor and broader Gulf Coast region.

The selected Proposer will serve as the Airport’s exclusive terminal advertising

concessionaire and will be expected to bring creativity, technical expertise, and strong

sales capabilities to deliver a best-in-class advertising program aligned with the Airport’s

brand, values, and growth trajectory.

Page 4 of 29

SCOPE OF SERVICES

The successful Proposer (“Concessionaire”) shall provide all labor, materials, equipment,

capital investment, supervision, and expertise necessary to fully develop, operate,

manage, market, and maintain a comprehensive terminal advertising program at

Pensacola International Airport. The Scope of Services shall include, but not be limited

to, the following:

Program Development and Strategic Planning

• Develop a cohesive, airport-wide advertising program strategy that maximizes

revenue while enhancing the passenger experience.

• Conduct a detailed assessment of passenger flow, dwell times, sightlines, and

terminal zones to inform optimal media placement.

• Propose a balanced mix of digital, static, large-format, iconic, sponsorship, and

experiential advertising assets.

• Align advertising solutions with PNS’s brand standards, architectural environment,

and sense-of-place objectives.

• Remain poised to introduce new advertising infrastructure to terminal upgrades

and new concourse.

Advertising Asset Design, Fabrication, and Installation

• Design, fabricate, install, and commission all advertising displays and supporting

infrastructure, subject to Airport approval.

• Replace existing signage with current-generation technology, ensuring that a

minimum of seventy percent (70%) of all advertising assets are digital.

• Integrate advertising displays with terminal architecture and systems in a manner

that is safe, durable, visually cohesive, and compliant with all applicable codes and

regulations.

• Submit detailed plans, specifications, and construction schedules for Airport review

and approval 30 days prior or a specific agreed upon date of installation.

• Proposal should include the installation of a large screen over the escalators,

specifications subject to proposer’s recommendations.

Capital Investment and Infrastructure

• Provide a detailed capital investment plan outlining initial installation, mid-term—

year four (4) to five (5)—and option year upgrades, as a component of proposer’s

long-term replacement strategies.

• Be solely responsible for all costs associated with non-Airport-owned systems,

including procurement, installation, maintenance, refurbishment, and replacement.

Sales, Marketing, and Revenue Generation

• Develop and execute a comprehensive sales and marketing plan targeting

national, regional, and local advertisers.

Page 5 of 29

Commodity Codes

• NAICS 236220Commercial and Institutional Building Construction
• NAICS 541330Engineering Services

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