Project Information

Bid Title

RFP-25-26-048-Retail and Commercial Development Consultant

Issuing Agency

City of Danville

Location

Virginia

Published Date

Mar 19, 2026

Closing Date

May 6, 2026

Government Level

State & Local

Status

Closed

Ref. #

25-26-048

Original Source

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Bid Inquiries

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Bid Documents

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Project Description

Bid Number:	25-26-048
Bid Title:	RFP-25-26-048-Retail and Commercial Development Consultant
Category:	Purchasing Miscellaneous Bids
Status:	Open

Description: Pre-Bid Wednesday April 8,2026 at 11:00AM Last Day for Questions Wednesday April 22,20226 at 5:00PM Bid Opens Wednesday May 6,2026 at 4:00PM RFP-25-26-048-Retail and Commercial Development Consultant Publication Date/Time: 3/19/2026 12:00 AM Closing Date/Time: 5/6/2026 4:00 PM Contact Person: Carol Henley Purchasing Director 427 Patton Street Danville, VA 24541 Phone : 434-799-6528 Option 4 Fax: 434-799-5102 E-Mail: purchasing@danvilleva.gov Related Documents: RFP-25-26-048-Retail and Commercial Development Consultant-Final Post

Attachment Preview

Solicitation:

Title:

REQUESTS FOR PROPOSALS

RFP 25-26-048

“Retail and Commercial Development Consultant”

Pre- Proposal

Pre-Proposal Meeting will be Wednesday April 8,2026 at 11:00 AM at

3rd Floor Conference Room in the Municipal Building at

427 Patton Street Danville, VA 24541 and on Microsoft Teams:

RFP-25-26-048Pre-Bid

Meeting Id: 247 834 761 431 71

Passcode: Ac2do7sD

Last Day for Questions: E-Mail questions to purchasing@danvilleva.gov by no later than

Wednesday April 22,2026 at 4:00PM

Proposal Closing

Date:

Sealed proposals shall be accepted no later

Wednesday May 6, 2026, at 4:00PM

Mail or Hand-Deliver to:

Purchasing Department

427 Patton Street, Room 304

Danville, VA 24541

Electronic Proposals will be accepted on eVA (https://eva.virginia.gov )

Direct Proposal

Procedures

Inquiries to:

Project Owner:

Carol Henley, Director of Purchasing

(434) 799-6528

purchasing@danvilleva.gov

Corrie Bobe, Director, Danville Office of Economic Development and Tourism,

corrie.bobe@discoverdanville.com

RFP 25-26-048

“Retail and Commercial Development Consultant”

1.0 Intent:

It is the intent of this RFP for The City of Danville’s Office of Economic Development and

Tourism to seek proposals from qualified consulting firms to lead a comprehensive retail

consulting and recruitment initiative focused on strengthening the City’s commercial offerings,

including retail, food & beverage, and entertainment uses. The selected consultant will provide a

combination of market analysis, strategic planning, and recruitment support designed to position

the City competitively for new commercial investment. The overarching goal is to create vibrant,

accessible commercial districts that support economic vitality, enhance quality of life, and position

Danville as a regional destination for shopping, dining, and entertainment.

1.1 Submit invoice(s) to:

City of Danville

Accounts Payable

PO Box 3300

Danville, VA 24543

Attention : Corrie Bobe, Economic Development and Tourism

1.2 Deadline

Sealed Proposals shall be submitted no later than Wednesday May 6,2026, at 4:00PM

to: City of Danville

Purchasing Department

Attn.: Carol Henley

427 Patton Street, Room 304

Danville, VA 24541

Proposals will not be accepted both electronically and on paper. The Proposal with the latest

time stamp received prior to the due date and time will be evaluated for each Bidder.

1.3 Pre-Bid Conference: Pre-Bid Monday April 8,2026 at 11:00 AM at

3rd Floor Conference Room in the Municipal Building at 427 Patton Street and on

Microsoft

RFP-25-26-048Pre-Bid

Meeting Id: 247 834 761 431 71

Passcode: Ac2do7sD

1.4 Bid Inquiries: The last day for questions will be

Wednesday April 22,2026 by 5:00PM

Email Carol Henley at purchasing@danvilleva.gov

RFP 25-26-048

“Retail and Commercial Development Consultant”

1.5 Owner’s Representative: Corrie Bobe, Economic Development and Tourism

2.0 Scope of Work:

The City of Danville’s Office of Economic Development and Tourism is seeking proposals

from qualified consulting firms to lead a comprehensive retail consulting and recruitment

initiative focused on strengthening the City’s commercial offerings, including retail, food &

beverage, and entertainment uses. The selected consultant will provide a combination of market

analysis, strategic planning, and recruitment support designed to position the City competitively

for new commercial investment. This initiative will encompass the entire City of Danville, with

particular emphasis on the Schoolfield Historic District and the River District, including the Dan

River Falls complex. Proposers should clearly describe their proposed level of effort,

methodology, and deliverables associated with each task outlined below.

1. Market Analysis

The consultant shall conduct a detailed market analysis to inform retail and commercial

recruitment efforts. At a minimum, this analysis shall include:

• Assessment of existing retail, food & beverage, and entertainment inventory within the

City and relevant competitive markets.

• Analysis of demographic, workforce, visitor, and consumer spending data at a level of

granularity appropriate to support operator recruitment.

• Identification of market gaps, leakage, and opportunity categories by use type.

• Competitive landscape analysis, including peer communities and comparable districts.

Proposals should specify data sources to be used (public, proprietary, or third-party), the depth

of analysis, and whether primary data collection (e.g., stakeholder interviews, surveys, or focus

groups) is proposed. Deliverables shall include a written summary and supporting data suitable

for City use.

2. Strategic Marketing & Recruitment Plan

The consultant shall develop a strategic marketing and recruitment plan to guide the City’s retail

and commercial recruitment efforts. This plan shall:

• Define target retail, dining, and entertainment categories and concepts aligned with

market demand and community goals.

• Establish positioning, messaging, and outreach strategies for priority districts and

sites.

• Recommend branding and promotional approaches specifically for recruitment

purposes.

Proposals must clearly state whether the consultant’s role is limited to strategy and

recommendations or includes development of professional marketing collateral and direct

execution of outreach efforts. If collateral development or campaign execution is proposed, the

scope, format, and level of production should be clearly described.

3. Operator Recruitment

The consultant shall support operator recruitment efforts consistent with the approved strategy.

At a minimum, this shall include:

• Identification of national, regional, and local retail, food & beverage, and entertainment

concepts aligned with the City’s market profile.

RFP 25-26-048

“Retail and Commercial Development Consultant”

• Preparation of target and prospect lists by use category and district.

Proposals must clearly define what “actively recruit” entails, such as direct outreach to operators

or site selectors, coordination with brokers, participation in industry events, or facilitation of

meetings. The City does not expect the consultant to negotiate or execute binding lease or

operating agreements, but proposers should describe any support provided through the

pre-commitment or letter-of-interest stage.

4. Developer Engagement

The consultant shall support engagement with commercial and mixed-use developers capable of

delivering spaces suitable for retail, dining, and entertainment tenants. This may include:

• Identifying and cultivating relationships with developers aligned with the City’s goals.

• Facilitating introductions between developers, property owners, brokers, and City staff.

• Advising on catalytic development opportunities within targeted districts, particularly the

River District and Schoolfield Historic District.

Proposals should clarify the level of engagement proposed, such as lead generation, networking

facilitation, organization of tours or meetings, or advisory support related to project positioning.

Transactional negotiation is not expected unless explicitly proposed.

5. Site Readiness & Coordination

The consultant shall provide recommendations to improve site readiness and support tenant and

developer decision-making. This may include:

• Identification of physical, regulatory, or infrastructure considerations affecting priority

sites.

• Coordination with City staff, property owners, brokers, and developers to align

expectations.

• High-level recommendations related to site improvements or sequencing.

Proposals should clarify whether site readiness recommendations are limited to strategic

guidance and coordination or include pre-development analysis, such as high-level financial

modeling or conceptual site layout assessments.

6. Implementation Strategy and Measurement

The consultant shall deliver an implementation framework that enables the City to carry forward

recruitment efforts. This shall include:

• A phased roadmap outlining recommended actions, responsibilities, and timelines.

• Defined success metrics and performance indicators (e.g., prospect activity, meetings

conducted, sites positioned, deliverables completed).

• Recommended tools or processes for tracking progress.

Proposals should specify whether post-delivery support, progress tracking, or periodic check-ins

are included, or whether the deliverable is limited to a handoff playbook for City implementation.

3.0 SUPPLEMENTAL GENERAL CONDITIONS

3.1 Compliance: This procurement process is governed by the “Procurement Code of

the City of Danville, Virginia”. Copies of the Procurement Code may be obtained by writing

RFP 25-26-048

“Retail and Commercial Development Consultant”

the City of Danville, Purchasing Department, PO Box 3300, Danville, Virginia 24543.The City

of Danville’s “Standard Requirements & Instructions for Bidding”, Version 3.0, dated July 1,

2025. Copies may be obtained from the Purchasing Office or by downloading from the City’s

website “Finance Department, Purchasing Division.

3.2 Award:

A. The award will be made to the best responsive bidder, with consideration given to

completion time.

B. If a scoring matrix will be used in the evaluation, it will be shared in this solicitation.

C. The City reserves the right to reject any or all offers and to waive informalities and minor

irregularities in offers received.

D. The award will be made to the proposal conforming to the RFP and will be most

advantageous to the City.

3.3 Authority:

A. The Director of Purchasing as the designee of the City Manager has the sole responsibility

and authority for negotiating, placing, and when necessary, RFP-25-26-048 “Retail and

Commercial Development Consultant” modifying each and every proposal, purchase

order or other award issued by the City of Danville. In the discharge of these

responsibilities, the Director of Purchasing may be assisted by assigned buyers. No other

City officer or employee is authorized to order supplies or services, enter into purchase

negotiations, or in any way obligate the government of the City of Danville for any

indebtedness. Any purchases contrary to these provisions and authorities shall be void

and the City shall not be bound thereby.

B. This procurement process, including withdrawal of Proposals and appeal or protests, is

governed by the "PROCUREMENT CODE OF THE CITY OF DANVILLE, VIRGINIA". Copies of the

Procurement Code may be obtained by writing the City of Danville Purchasing Department,

427 Patton St. Room 304, Danville, Virginia 24541 and by downloading from the City’s

website, Finance Department, Purchasing Division. The City of Danville does not discriminate

against faith-based organizations.

3.4 Method of Proposal Submission:

A. Proposals will not be accepted both electronically and on paper. Each must choose only

one method of submission to avoid any confusion or duplication of entries. The latest

dated and time stamped bid will be the only bid accepted and evaluated. No bid may

be considered if received after the time shown on the title page. The allowable methods

for submitting are electronic and paper submission.

Paper Submission: Proposals must be written in ink or typewritten. Envelopes must be

sealed and marked in the lower left-hand corner RFP 25-26-048 “Retail and

Commercial Development Consultant” and submitted to the office indicated on the

title page. Proposals (2 copies required)

Commodity Codes

• NAICS 541330Engineering Services
• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541618Other Management Consulting Services

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