Project Information

Bid Title

Digital Marketing Consulting Services

Issuing Agency

Sierra College

Location

California

Published Date

Apr 15, 2025

Closing Date

May 5, 2025

Government Level

State & Local

Status

Closed

Ref. #

2025-004

Original Source

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Bid Documents

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Project Description

Project: Digital Marketing Consulting Services

Ref. #: 2025-004

Type: RFP

Status:

Open

Open Date: Apr 15th 2025, 10:30 AM PDT

Questions Due Date: Apr 22nd 2025, 1:00 PM PDT

Close Date: May 5th 2025, 1:00 PM PDT

Project Description: The District is seeking proposals from a qualified firms to perform digital marketing services that support outreach to prospective students in specific workforce program areas. These services will include the development of digital assets, media placement, landing page creation, lead tracking, and overall campaign management.
The selected firm will be expected to coordinate closely with relevant college departments to ensure campaign strategies align with program timelines, enrollment goals, and institutional messaging. Continuity and consistency in messaging are essential for reaching these target audiences, and the selected firm must demonstrate capability of maintaining campaign performance and building upon prior strategy and creative development in this Request for Proposal (RFP).

Commodity Codes

• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541613Marketing Consulting Services

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