Project Information

Bid Title

Delaware High School Advertising Services

Issuing Agency

DEPT OF DEFENSE

Location

N/A

Published Date

Jul 21, 2026

Closing Date

Jul 30, 2026

Government Level

Federal

Status

Closed

Ref. #

W50S6X26Q0004

Original Source

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Bid Inquiries

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Bid Documents

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Set Aside

Total Small Business Set-Aside (FAR 19.5)

Project Description

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Delaware High School Advertising Services

Active

Contract Opportunity

Notice ID

W50S6X26Q0004

Related Notice

Department/Ind. Agency

DEPT OF DEFENSE

Sub-tier

DEPT OF THE ARMY

Major Command

NATIONAL GUARD BUREAU

Sub Command

JFHQ USPFO DE

Sub Command 2

USPFO DE PROCUREMENT

Office

W7M0 USPFO ACTIVITY DEANG 166

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General Information View Changes

• Contract Opportunity Type: Combined Synopsis/Solicitation (Updated)
• Updated Published Date: Jul 21, 2026 02:13 pm EDT
• Original Published Date: Jul 02, 2026 12:07 pm EDT
• Updated Date Offers Due: Jul 30, 2026 11:00 am EDT
• Original Date Offers Due: Jul 16, 2026 11:00 am EDT
• Inactive Policy: Manual
• Updated Inactive Date: Aug 31, 2026
• Original Inactive Date: Aug 31, 2026
• Initiative:
  • None

Classification

• Original Set Aside: Total Small Business Set-Aside (FAR 19.5)
• Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
• NAICS Code:
  • 541850 - Indoor and Outdoor Display Advertising
• Place of Performance:
  See Attachment 2 W50S6X26Q0004 Physical Specifications 19720

Description View Changes

Amendment 0002: This amendment is issued to formally revise the solicitation requirements, update the evaluation and pricing structures, incorporate Questions and Answers, and extend the RFQ deadline.Key Revisions Included in This Amendment:A. 10 of 15 High School Selection Model: The Government is no longer requiring placements at all fifteen (15) high schools. Instead, offerors must select exactly ten (10) Primary schools for active placement from the list of fifteen (15) authorized schools, with the remaining five (5) serving as pre-approved, unfunded Alternates for post-award substitution, if required.B. Blended Flat-Rate Pricing Rule: To facilitate zero-dollar post-award swaps, if required, offerors must propose a single, uniform, blended Firm-Fixed Price (FFP) unit price that applies identically to all fifteen (15) schools in the pricing matrix. The revised CLIN structure enforces a uniform pricing model, funding exactly ten (10) active placements at award while incorporating five (5) alternates as unfunded, pre-approved substitutes.C. Standardized Timeline: The anticipated period of performance is 365 days and is broken down in the three phases detailed below: Contract Award         30 days for Creative and Production Phase during which the following will occur:         Post-Award Materials Furnished         Vendor Submits Draft Artwork (No later than 14 Days Post-Award)         Government Reviews and Approves Artwork (Within 5 Days)         Vendor Fabricates, Ships, and Installs Assets (Within 10 Days)                 *If school coordination fails during this window, substitution is executed immediately* Active Campaign Phase         Ads Active in all 10 Selected High Schools (11 Months)         Monthly Proof of Performance and QR/App Analytics Reports DeliveredD. Indoor Static Display Classification: All static display banners are officially classified for indoor use. Banners must be fabricated using weatherproof, heavy-duty indoor-rated vinyl substrates and must utilize 6-inch-tall lettering.E. QR Code Integration: All physical and digital designs must incorporate a custom Government-provided QR code linking to the Aim High recruiting mobile application for engagement tracking.F. Q-As: Incorporates the official questions and answers directly into the solicitation package.G. Extend the RFQ deadline to 30 July 2026, 11 AM EST.Amendment 0001: Extends the response date to 29 July 2026 1100 AM EDT to allow the Government time to post the QA as well as updated RFQ criteria and then allow vendors time to provide updated quotes. The Delaware Air National Guard has a requirement to procure comprehensive advertising material and services to enhance brand awareness and support recruiting engagement among target-age demographics. The campaign will span 15 high schools across the state of Delaware, providing consistent exposure during high-traffic athletic events to students, parents, and local communities. The ad campaign shall run for the length of the academic year 26-27. See attachments for full details. ----RFQ: The Delaware Air National Guard has a requirement to procure comprehensive advertising material and services to enhance brand awareness and support recruiting engagement among target-age demographics. The campaign will span 10 high schools across the state of Delaware, providing consistent exposure during high-traffic athletic events to students, parents, and local communities.

Attachments/Links

Contact Information View Changes

Contracting Office Address

• KO FOR DEANG DO NOT DELETE 2600 SPRUANCE DR
• NEW CASTLE , DE 19720-1615
• USA

Primary Point of Contact

• Michael Palet
• michael.palet.1@us.af.mil
• Phone Number 3023233474

Secondary Point of Contact

• Bryan Driscoll
• bryan.driscoll.5@us.af.mil
• Phone Number 302-323-3487

History

• Jul 21, 2026 02:13 pm EDTCombined Synopsis/Solicitation (Updated)
• Jul 15, 2026 11:30 am EDT Combined Synopsis/Solicitation (Updated)
• Jul 02, 2026 12:07 pm EDT Combined Synopsis/Solicitation (Original)

Commodity Codes

• FSC RProfessional, Administrative and Management Support Services

• NAICS 541850Outdoor Advertising

Related bids

Jul 2, 2026	[Combined Synopsis/Solicitation (Original)] Delaware High School Advertising Services
Jul 15, 2026	[Combined Synopsis/Solicitation (Updated)] Delaware High School Advertising Services

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