Project Information

Bid Title

Notice of Intent to Sole Source- West Virginia High School Football Statewide Broadcast Sponsorship

Issuing Agency

DEPT OF DEFENSE

Location

West Virginia

Published Date

Jul 17, 2026

Closing Date

Jul 21, 2026

Government Level

Federal

Status

Closed

Ref. #

W912L826QA038

Original Source

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Bid Documents

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Set Aside

No Set aside used

Project Description

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Notice of Intent to Sole Source- West Virginia High School Football Statewide Broadcast Sponsorship

Active

Contract Opportunity

Notice ID

W912L826QA038

Related Notice

Department/Ind. Agency

DEPT OF DEFENSE

Sub-tier

DEPT OF THE ARMY

Major Command

NATIONAL GUARD BUREAU

Sub Command

JFHQ USPFO WV

Sub Command 2

USPFO WV PROCUREMENT

Office

W7N7 USPFO ACTIVITY WV ARNG

General Information

• Contract Opportunity Type: Special Notice (Original)
• Original Published Date: Jul 17, 2026 09:59 am EDT
• Original Response Date: Jul 21, 2026 07:00 am EDT
• Inactive Policy: 15 days after response date
• Original Inactive Date: Aug 05, 2026
• Initiative:
  • None

Classification

• Original Set Aside: No Set aside used
• Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
• NAICS Code:
  • 541810 - Advertising Agencies
• Place of Performance:
  WV
  USA

Description

In accordance with RFO FAR 5.101, this is a public notification of a proposed sole-source contract action. The West Virginia Army National Guard (WVARNG) Purchasing and Contracting Office intends to solicit and award on a sole-source basis under the authority of RFO FAR 12.102(a) and FAR 13.101(b) to West Virginia Radio Corporation (dba MetroNews Sports).

Requirement:

The WVARNG Recruiting and Retention Battalion has a requirement for a comprehensive, statewide high school football broadcast sponsorship. The requirement consists of a one (1) year base period and two (2) one-year option periods. Deliverables include synchronized statewide radio broadcast integration across 47 stations, exclusive streaming and mobile app placements, and presenting sponsorship rights for the season-opening kickoff game.

Justification for Sole Source:

The West Virginia Secondary School Activities Commission (WVSSAC) is the governing body for high school athletics and holds the exclusive intellectual property and media rights for high school championship events. WVSSAC has granted exclusive broadcasting and media syndication rights to MetroNews Sports. As the sole proprietor of these exclusive legal rights and the only network with a 47-station synchronized footprint covering all 55 counties in West Virginia, MetroNews Sports is the only vendor capable of fulfilling the WVARNG's requirement for statewide broadcast integration and live in-game commercial placement.

Disclaimer:

This Notice of Intent is not a request for competitive proposals or a solicitation for offers. A solicitation will not be issued. However, any vendor that believes it can meet the requirements as outlined above may submit a capability statement or proposal, which shall be considered by the agency.

Capability statements must be submitted in writing via email to keisha.l.george.civ@army.mil no later than July 21, 2026 0700AM EST. The capability statement must provide clear, irrefutable evidence of the vendor's legal authority/licensing to broadcast WVSSAC championship games and their ability to execute simultaneous statewide media broadcasts matching the required footprint.

A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Contracting Officer. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement in the future.

Attachments/Links

Contact Information

Contracting Office Address

• KO FOR WVARNG DO NOT DELETE 50 ARMORY ROAD
• BUCKHANNON , WV 26201-8819
• USA

Primary Point of Contact

• Keisha George
• keisha.l.george.civ@army.mil
• Phone Number 3044735294

Secondary Point of Contact

• Juan Arevalo
• juan.h.arevalojimenez.civ@army.mil
• Phone Number 3044735226

History

• Jul 17, 2026 09:59 am EDTSpecial Notice (Original)

Commodity Codes

• FSC RProfessional, Administrative and Management Support Services

• NAICS 541810Advertising Agencies

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