Project Information

Bid Title

BC-21513-C Institutional Brand Strategy, Identity Refresh, and Implementation RFP

Issuing Agency

University of Maryland, Baltimore County

Location

Maryland

Published Date

May 5, 2026

Closing Date

Jun 9, 2026

Government Level

State & Local

Status

Closed

Original Source

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Bid Documents

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Project Description

BC-21513-C Institutional Brand Strategy, Identity Refresh, and Implementation RFP

David Clurman

Wednesday 05/13/2026 at 2:00 pm (EST) Via Webex

June 9, 2026 by 11:59am

Attachment Preview

Solicitation Name: Institutional Brand Strategy, Identity Refresh, and Implementation

Solicitation Number: BC-21513-C

REQUEST FOR PROPOSAL

FOR

INSTITUTIONAL BRAND STRATEGY, IDENTITY REFRESH,

AND IMPLEMENTATION

RFP NUMBER: BC-21513-C

ISSUED: May 5, 2026

DUE DATE: Tuesday, June 9, 2026 at 11:59 pm (ET)

Prospective bidders/offerors are encouraged to regularly visit the University’s Department of Procurement & Strategic

Sourcing website, e-Maryland Marketplace Advantage (eMMA) to ensure receipt of any addenda and other updates

related to this solicitation. The links to these resources are provided below:

• UMBC Bid Board - https://procurement.umbc.edu/bid-board/

• eMaryland Marketplace Advantage (eMMA) - https://emma.maryland.gov

ISSUING OFFICE

Department of Procurement & Strategic Sourcing

University of Maryland, Baltimore County

Administration Building, 7th Floor

1000 Hilltop Circle

Baltimore, MD 21250

MINORITY, WOMEN AND SMALL BUSINESSES ARE

ENCOURGAGED TO RESPOND TO THIS SOLICITATION

1

Solicitation Name: Institutional Brand Strategy, Identity Refresh, and Implementation

Solicitation Number: BC-21513-C

Key Information Sheet & Solicitation Schedule

Request for Proposals Title:

Solicitation Number:

RFP Issue Date:

Procurement Officer:

Technical Proposal Due Date & Time:

(Not a Public Bid Opening)

Technical Proposals are to be sent to:

Price Proposals are to be sent to:

Pre-Proposal Conference

Questions Due Date & Time:

Oral Discussion Placeholder Dates

Minority Business Enterprise (MBE)

Subcontracting Goal:

Contract Type:

Term of Contract:

Institutional Brand Strategy, Identity Refresh, and

Implementation

BC-21513-C

May 5, 2026

David Clurman, clurman@umbc.edu

Tuesday, June 9, 2026 at 11:59 pm (ET)

Technic.jrk2k5hp2q0bq96p@u.box.com

Instructions will be provided to shortlisted firms

Wednesday, May 13, 2026 at 2:00 pm (ET) at this link

Tuesday, May 19, 2026 at 11:59 pm (ET) to

Submitt.6cty301w7ezf2l10@u.box.com

July 27 & July 28, 2026

20%

Firm fixed price

18 months

The University is committed to ensuring that persons with disabilities have equally effective opportunities to participate

in and benefit from the University's programs and services. Persons who may require reasonable ADA accommodations

should email the Issuing Office at clurman@umbc.edu at least five (5) days prior to any meeting scheduled in connection

with this solicitation.

2

Solicitation Name: Institutional Brand Strategy, Identity Refresh, and Implementation

Solicitation Number: BC-21513-C

NOTICE TO BIDDER/OFFERORS

To help improve the quality of bid and proposal solicitations and to make our procurement process more responsive and

"business friendly," we ask that you provide comments and suggestions regarding the enclosed solicitation. Please return

your comments with your bid, proposal or "no bid," response, as the case may be. Thank you for your assistance.

Project No. BC-21513-C

Project Title: Institutional Brand Strategy, Identity Refresh, and Implementation

If you have responded with a “no bid” please indicate the reasons below (check applicable boxes):

Other commitments preclude our participation at this time.

The subject of the solicitation is not something we normally provide.

We are inexperienced in the work/commodities required.

The specifications are either unclear or too restrictive (explain below).

The scope of work is beyond our current capacity.

Doing business with Maryland Government Agencies is simply too complicated (explain below).

We cannot be competitive (explain below).

Time allotted for completion of the bid/proposal response is insufficient.

Start-up time is insufficient.

Bonding/insurance requirements are prohibitive (explain below).

MBE requirements (explain below).

Bid/Proposal requirements (other than specifications or scope) are unreasonable or too risky (explain below)

Prior experience with University contracts were not profitable or otherwise unsatisfactory (explain below).

Payment schedule too slow.

Other:

Explanation:

If you have submitted a bid or proposal, but wish to offer suggestions or express concerns, please use the remarks section below:

Remarks:

Bidder/Offeror Name:

Contact Person:

Signature:

Address:

Email:

Date:

Phone:

3

Solicitation Name: Institutional Brand Strategy, Identity Refresh, and Implementation

Solicitation Number: BC-21513-C

TABLE OF CONTENTS

SECTION I. SPECIFICATIONS/SCOPE OF WORK .....………………...………………………………….. 7

A. BACKGROUND ................................................................................................................................................7

B. SUMMARY STATEMENT...............................................................................................................................7

C. MINIMUM QUALIFICATIONS .......................................................................................................................7

D. SPECIFICATIONS/SCOPE OF WORK............................................................................................................8

SECTION II. EVALUATION PROCEDURE.......................................................................................................9

A. EVALUATION COMMITTEE ....................................................................................................................... 12

B. QUALIFYING PROPOSALS ..........................................................................................................................12

C. TECHNICAL EVALUATION .........................................................................................................................12

D. FINANCIAL EVALUATION ..........................................................................................................................12

E. DISCUSSIONS - BEST AND FINAL OFFERS..............................................................................................12

F. EVALUATION CRITERIA .............................................................................................................................12

G. FINAL RANKING AND SELECTION ...........................................................................................................12

H. DEBRIEFING ...................................................................................................................................................13

SECTION III. INFORMATION REQUIRED IN ALL PROPOSALS.............................................................14

A. ORGANIZATION OF TECHNICAL PROPOSAL SUBMISSION ................................................................14

B. TRANSMITTAL LETTER...............................................................................................................................14

C. TECHNICAL PROPOSAL...............................................................................................................................14

D. TECHNICAL PROPOSAL CONTENTS .........................................................................................................15

E. BID/PROPOSAL AFFIDAVIT ........................................................................................................................15

F. MBE UTILIZATION AFFIDAVIT..................................................................................................................15

G. ADDENDA ACKNOWLEDGMENT FORM ..................................................................................................15

H. CONFLICT OF INTEREST AFFIDAVIT & DISCLOSURE ........................................................................16

I. PRIME CONTRACTOR LIST OF CONTRACTORS .................................................................................... 16

SECTION IV. INFORMATION FOR OFFERORS ..........................................................................................17

A. ISSUING OFFICE AND PROCUREMENT OFFICER...................................................................................17

B. PRE-PROPOSAL CONFERENCE AND SITE VISIT.....................................................................................17

C. QUESTIONS AND INQUIRIES ......................................................................................................................17

D. INSURANCE....................................................................................................................................................17

E. PROPOSAL DUE DATE..................................................................................................................................18

F. DURATION OF PROPOSAL OFFER .............................................................................................................18

G. PROCUREMENT METHOD...........................................................................................................................18

H. BASIS FOR AWARD.......................................................................................................................................18

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Solicitation Name: Institutional Brand Strategy, Identity Refresh, and Implementation

Solicitation Number: BC-21513-C

I. ALTERNATE PROPOSALS............................................................................................................................19

J. MINORITY BUSINESS ENTERPRISE UTILIZATION ................................................................................19

K. LIQUIDATED DAMAGES PROVISION RELATED TO MBE GOAL ........................................................20

SECTION V. GENERAL INFORMATION FOR OFFERORS .......................................................................21

A. PURPOSE .........................................................................................................................................................21

B. ADDENDA TO THE RFP................................................................................................................................21

C. PRE-PROPOSAL MODIFICATION OR WITHDRAWAL OF OFFERS ......................................................21

D. CANCELLATION OF SOLICITATION/REJECTION OF ALL PROPOSALS.............................................21

E. DISCUSSIONS .................................................................................................................................................21

F. ORAL DISCUSSIONS .....................................................................................................................................21

G. INCURRED EXPENSES..................................................................................................................................22

H. ARREARAGES ................................................................................................................................................22

I. VERIFICATION OF REGISTRATION AND TAX PAYMENT....................................................................22

J. ECONOMY OF PREPARATION....................................................................................................................22

K. PUBLIC INFORMATION ACT NOTICE .......................................................................................................22

L. EXECUTION OF PROPOSALS ......................................................................................................................22

M. DISCREPANCIES, EXPLANATIONS AND CLARIFICATIONS.................................................................22

N. ORDER OF PRECEDENCE ............................................................................................................................23

O. REQUIRED CONTRACT PROVISIONS........................................................................................................23

P. OFFEROR RESPONSIBILITIES.....................................................................................................................23

Q. FALSE STATEMENTS....................................................................................................................................23

R. PAYMENT TO THE CONTRACTOR; TAXES..............................................................................................23

S. PRESS RELEASES ..........................................................................................................................................23

T. RECIPROCAL PREFERENCE........................................................................................................................23

U. NON-VISUAL ACCESS..................................................................................................................................24

V. INTERGOVERNMENTAL COOPERATIVE PURCHASING.......................................................................24

W. PARKING.........................................................................................................................................................24

X. SMOKING........................................................................................................................................................24

EXHIBITS

Exhibit A

Exhibit B

Exhibit C

Exhibit D

PreBid/-Proposal Conference Response Form …….………………………...…………..……25

Offeror Information Sheet ……………………………………………….………….………...26

Proposal Price Instructions & Sample Form …………………………….…….……………...27

MBE Affidavits and Forms …………………………………………….….………………….29

• D-1A MBE Utilization and Fair Solicitation Affidavit & MBE Participation Schedule

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Commodity Codes

• NAICS 541511Custom Computer Programming Services
• NAICS 541512Computer Systems Design Services
• NAICS 541519Other Computer Related Services
• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541613Marketing Consulting Services

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