Marketing and Communication Services: Stigma Reduction Campaign to Prevent Drug Overdoses

Project Information

Bid Title
Marketing and Communication Services: Stigma Reduction Campaign to Prevent Drug Overdoses
Issuing Agency
City of New Haven
Location
Connecticut
Published Date
Mar 7, 2025
Closing Date
Apr 1, 2025
Government Level
State & Local
Status
Closed
Original Source
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Project Description


Project ID:

Title: Marketing and Communication Services: Stigma Reduction Campaign to Prevent Drug Overdoses

Addenda: 0

Release Date: 3/7/2025

Due Date: 4/1/2025

Post Information
Posted At:Fri, Mar 7, 2025 9:00 AMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No
Overview
Summary

New Haven County local public health agencies, led by the New Haven Health Department, seek a marketing and communications partner to launch a social marketing campaign to reduce the stigma around people with substance use disorders (i.e. opioids).

Background

Overview

In 2023, 147 people in New Haven died from drug overdoses and 1,320 experienced a non-fatal overdose. More were impacted in the broader New Haven County. While progress is being made, the overdose epidemic continues to impact families and communities in our county.

Unfortunately, stigma is one of the greatest barriers for people who use substances to seek and receive help. According to the Centers for Disease Control and Prevention (CDC), 75% of the public do not believe that a person with a substance use disorder is experiencing a chronic medical illness. Those seeking treatment for opioid use disorder (OUD) might encounter healthcare professionals who refuse to prescribe medications for OUD (MOUD), despite MOUD being an effective treatment option. Stigma can also lead to discrimination in employment, housing and social relationships.

In short, the public sees substance use disorder as a moral issue not a medical one.

Timeline
Solicitation/Advertise Date:
March 7, 2025
Question & Clarification Deadline:
March 21, 2025, 5:00pm
Solicitation Due Date:
April 1, 2025, 11:00am
Commodity Codes
  • NAICS 541613Marketing Consulting Services
  • NAICS 541810Advertising Agencies
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