NWSA Rebrand Initiative

Project Information

Bid Title
NWSA Rebrand Initiative
Issuing Agency
Port of Tacoma
Location
Washington
Published Date
Mar 25, 2026
Closing Date
Apr 8, 2026
Government Level
State & Local
Status
Closed
Ref. #
032026-1024
Original Source
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Project Description
NWSA Rebrand Initiative

Bid Number:

032026-1024

Estimated Cost Range:

two tier requested (up to 250k and over 250k)

Procurement Summary:

The Northwest Seaport Alliance (NWSA) is soliciting proposals from qualified branding and design agencies to lead a comprehensive rebranding initiative. The NWSA anticipates awarding one personal services contract. This project will include renaming the organization to include our geographic location, development of strong identity parameters, and establishing a complete suite of visual identity assets to strengthen our position in the international shipping marketplace.
This rebranding effort represents a strategic evolution of our organization as we seek to enhance recognition, clarify our market position, and better communicate our value proposition to international shipping partners, stakeholders, and the communities we serve. The period of performance of the contract is one (1) year from the execution of the contract, with option for renewal at the sole discretion of the NWSA, for a possible total of two (2) years.
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