Project Information

Bid Title

RFP-DV-2026-008 - Website Management Services

Issuing Agency

City of New Rochelle

Location

New York

Published Date

Mar 27, 2026

Closing Date

Apr 15, 2026

Government Level

State & Local

Status

Closed

Ref. #

2026-008

Original Source

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Bid Inquiries

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Bid Documents

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Project Description

Bid Number:	2026-008
Bid Title:	RFP-DV-2026-008 - Website Management Services
Category:	*Current Bids & RFPs
Status:	Open

Description: The City of New Rochelle is pleased to release this Request for Proposal (“RFP”), which seeks proposals from a qualified consultant capable of providing marketing, brand-building, and professional economic development services to develop multi-disciplinary branding strategies. The intent of this RFP is to identify firms that can integrate strategic branding, marketing campaign development, digital storytelling, and technical website management into a unified communications framework. Questions should be submitted to For security reasons, you must enable JavaScript to view this E-mail address. by 04/3/2026 and will be posted to the city's website on 04/08/2026. The City reserves the right to amend the RFP based on questions and issues raised at any time prior to the RFP submission deadline. Publication Date/Time: 3/27/2026 4:50 PM Closing Date/Time: 4/15/2026 3:00 PM Contact Person: aross@newrochelleny.gov Related Documents: RFP-DV-2026-008 - Website Management Services

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Department of Finance

515 North Avenue

New Rochelle, NY 10801

(914) 654-2072

Adam F. Ross

Deputy Commissioner

Ivonne Droese-Solomon

Purchasing Specialist

City of New Rochelle

New York

Specification No.

RFP-DV-2026-008

Request for Proposal:

Website Management Services

1) INTENT/BACKGROUND

INTENT

The City of New Rochelle (“City”) is pleased to release this Request for Proposal (“RFP”), which seeks

proposals from a qualified consultant (“Consultant”) capable of providing marketing, brand-building, and

professional economic development services to develop multi-disciplinary branding strategies. It is

acknowledged that the way messages are delivered has evolved, and we welcome specialty firms as well

as multi-disciplinary firms to submit proposals.

The intent of this RFP is to identify firms that can integrate strategic branding, marketing campaign

development, digital storytelling, and technical website management into a unified communications

framework. The selected firms must demonstrate the ability to understand New Rochelle’s economic

development ecosystem — including its Downtown Retail Strategy, redevelopment initiatives, arts and

culture programming, small business support efforts, and investment attraction priorities — and

effectively weave these elements into consistent messaging across multiple digital platforms.

The City is seeking qualified firms that can balance strategic vision with technical execution — firms

capable of ensuring reliable website hosting, content management, security updates, and digital

maintenance.

The City reserves the right to award this Request for Proposal through the City of New Rochelle, the New

Rochelle Corporation for Local Development, or the New Rochelle Industrial Development Agency.

BACKGROUND

Over the past decade, New Rochelle has undertaken one of the most ambitious redevelopment efforts in

the New York metropolitan area. Through forward-thinking zoning reforms, strategic public-private

partnerships, and a coordinated suite of economic development tools, the City has catalyzed

transformative growth. These efforts have included adopting a Downtown Overlay Zone to streamline

development, targeted incentive programs such as the Retail Tenant Improvement Fund, active storefront

activation strategies, and robust placemaking initiatives that elevate arts, culture, and community life.

The City’s comprehensive Downtown Retail Strategy builds upon this foundation. It seeks to cultivate a

vibrant, inclusive commercial core that supports local entrepreneurs, attracts destination retail and

hospitality operators, activates underutilized properties, and enhances the quality of life for residents and

RFP-DV-2026-008-1

visitors alike. As a result, New Rochelle has strengthened its position as a regional destination for

shopping, dining, culture, innovation, and waterfront living.

Today, New Rochelle’s economic development ecosystem is multifaceted and highly coordinated. It

integrates zoning innovation, small business support programs, arts and culture initiatives, infrastructure

investment, public realm improvements, and strategic branding. This ecosystem spans multiple digital

platforms, including the City’s primary website, economic development pages, arts and culture portals,

retail recruitment materials, and all other city-related websites.

2) PROPOSAL DUE DATE

Sealed proposals will be accepted up until 3:00 p.m. on April 15, 2026 in the Purchasing Office, City

of New Rochelle City Hall, 515 North Avenue, New Rochelle, NY 10801, and mailed to the attention of

Ivonne Droese-Solomon, Purchasing. Please note “RFP-DV-2026-008” on your outside mail package.

Faxed or emailed responses will not be accepted.

The City of New Rochelle is a sponsor of the Westchester Affirmative Action Equal Employment

Agreement and strongly encourages all firms qualified and certified as Women/Minority Business

Enterprises (W/MBE) to submit proposals.

3) PRE-PROPOSAL QUESTIONS

All questions must be submitted in writing via e-mail to Adam Ross, Deputy Finance Commissioner,

at aross@newrochelleny.gov, no later than noon on April 3, 2026. The City will post the answers to

the questions received on its website no later than 4:30 p.m. on April 8, 2026.

The City reserves the right to amend the RFP based on questions and issues raised at any time prior to

the RFP submission deadline.

4) ADDENDUMS

A Respondent, prior to submitting its Response, shall check the City’s website to see if any Addendum

or Addenda has/have been issued for the RFP and, if so, the Respondent must establish in writing that

they have received any and all Addendum or Addenda issued for the RFP. See attached Exhibit D.

5) CONE OF SILENCE

Cone of Silence, means a prohibition on any communication regarding a particular Request for

Proposal (“RFP”), Request for Qualification (“RFQ”) or Request for Bid ("RFB").

Pursuant to State Finance Law §139-j and §139-k, this solicitation includes and imposes certain

restrictions on communications between the City and a Bidder during the procurement process. A

Bidder is restricted from contacting, other than designated staff, from the earliest notice of intent to

solicit offers through final award and approval of the Procurement Contract by the Designated

Contracting Officer ("Restricted Period") unless it is a contact that is included among certain statutory

exceptions set forth in State Finance Law §139-j(3)(a). City employees are required to obtain certain

information when contacted during the Restricted Period. The designated staff contact is the Deputy

Finance Commissioner or his/her representative, telephone (914) 654-2072. Bidders responding to

this RFP must familiarize themselves with these State Finance Law requirements and will be

expected to affirm that they understand and agree to comply in their Proposal.

RFP-DV-2026-008-2

6) SCOPE OF WORK

The City of New Rochelle is seeking to include individuals or firms to provide Economic Development

Marketing, Website and Creative Services.

The city seeks a qualified marketing and creative services partner capable of deeply understanding

this ecosystem and translating it into a cohesive, compelling narrative architecture. The selected

firm must be able to:

• Articulate New Rochelle’s historical trajectory and forward-looking vision in a way that

resonates with investors, entrepreneurs, residents, artists, and visitors.

• Develop integrated storytelling frameworks that align economic development priorities with

retail recruitment, arts programming, and placemaking initiatives.

• Weave consistent narratives across the City’s various websites and digital assets, ensuring

clarity of message, brand cohesion, and strategic positioning.

The awarded consultant must be able to provide the following items to the City of New Rochelle:

1. WordPress patches and security updates as needed

2. Management of cloud-based web hosting (currently SiteGround)

• https://engagenr.com

• https://engagenr.com/nrvr/

• https://engagenr.com/holanr/

• https://engagenr.com/thelinc/

• https://engagenr.com/climatereadynr/

• https://www.ideallynewrochelle.com/

• https://www.newrochelledri.com/

3. Backup, including website & database code, designs, and content

4. Website Content Updates, as directed

5. Troubleshooting any site/hosting issues, as needed

7) PROPOSAL FORMAT/REQUIREMENTS

The attached Exhibits A, B, C, D, and E must be completed and returned with your proposal.

Proposals must include clear descriptions of the firm’s capabilities to perform the requirements of

the RFP and shall include the following:

1. Transmittal Letter “Elevator Pitch”

a. Successful firms will come prepared with a brief presentation describing their

approach to the branding and promotion of New Rochelle. Specifically, the city is

looking for support and guidance in the branding of our core mission and values

2. Company Information

a.

Name

b. Primary Address

c.

Primary Telephone Number

d. Primary Fax Number

RFP-DV-2026-008-3

e. Primary Email

f.

Name & Title of Primary Contact Individual

g. Name & Title of Executive in Charge

h. Emergency Phone Number(s)

3. Proposed Economic Development Marketing, Website and Creative Services Concept and

Approach

4. Statement of Qualifications

a. Narrative about the history of the firm, including the date of inception, and experience

with projects.

b. Identify, and submit copies of, any professional affiliations, licenses, and other

relevant qualifications.

c.

Portfolio showcasing previous creative and marketing work.

5. Identify Project Team Members

a. Identify the accessibility of the proposed designated lead staff member, and the

response time that individual offers to the city.

b. Narrative about the resources of the firm/individual, to include clerical and support

staff, and other relevant information.

c.

Organizational chart for this project and one-page resumes for key team members to

be assigned to this effort.

6. Project Schedule & Details

a. What is the general timeframe--from initial meetings/discussions to final version--to

develop the New Rochelle marketing proposal?

7. Budget

a. Based on the Consultant’s experience in developing similar marketing content and

providing similar professional services, what is the total project cost, and how is this

cost broken down? How would you factor costs into a multi-year contract structured

as Year 1 and Year-to-Year thereafter (See Section 11 of the RFP Document)?

Consideration will be given to proposals that present the most cost-efficient terms to

the City over the proposed term.

8. Cost & Payment Schedule (EXHIBIT C)

a. Submit a detailed breakdown of your cost proposal, incorporating staff and

operational costs, and the proposed not-to-exceed annual fee for this project. Staff

costs will include hourly rates for all relevant direct staff and must include all

overhead, fees, and out-of-pocket costs or expenses.

9. Has the firm been in bankruptcy, reorganization, or receivership in the last 5 years? If so,

please explain the current status.

10. Has the firm/individual been disqualified or terminated from any public agency? If so, please

explain under what circumstances this disqualification or termination occurred.

8) AWARD CRITERIA

The City of New Rochelle reserves the right to award this RFP to the respondent who presents a

proposal that best meets the requirements as listed herein and represents the most beneficial

procurement as determined by the City. The award of a contract for the described services will be

made by the City’s RFP Evaluation Committee. If an agreement is not reached within a reasonable

period, the City may pursue negotiations with the next ranked firm or reissue the RFP altogether.

Firms may be asked to meet with the Evaluation Committee.

RFP-DV-2026-008-4

Proposals will be evaluated and scored on the basis of the following criteria:

EVALUATION CRITERIA

EXPERIENCE AND QUALIFICATIONS OF THE RESPONDENT:

• Demonstrated expertise in economic development marketing, municipal

branding, and urban revitalization campaigns.

• Experience working with municipal economic development offices,

redevelopment agencies, site selectors, and/or public-private

partnerships.

• Demonstrated ability to translate complex zoning, development,

incentive, and placemaking initiatives into compelling public-facing

narratives.

• Proven track record in managing multi-platform campaigns (web, digital,

social, print, video) for cities or comparable urban markets.

• Strength, depth, and diversity of the proposed team, including technical

web management and creative services capacity.

• Experience with projects in Westchester County, New York State, or

similarly situated communities.

PROGRAMMATIC APPROACH AND INNOVATION

• The quality and clarity of the proposed branding and storytelling

framework.

• The ability to articulate New Rochelle’s historical trajectory and forward-

looking economic development vision.

• The proposed strategy for weaving consistent narratives across multiple

City websites and digital platforms.

• Alignment between marketing strategy and the City’s Ecosystem of

programs and initiatives.

CREATIVITY, INNOVATION, AND DIGITAL CAPABILITY

• Demonstrated expertise in social media strategy, digital creative content,

and audience engagement beyond traditional print and television.

• Quality of website design, UX/UI thinking, and content strategy.

• Capacity to manage WordPress updates, hosting environments, backups,

troubleshooting, and security patches in a professional and secure

manner.

• Ability to integrate analytics and performance tracking into digital

strategy.

OPERATION FEASIBILITY AND PROJECT MANAGEMENT

• Demonstrated experience managing WordPress environments and cloud-

based hosting platforms (e.g., SiteGround or comparable services).

• Capacity to maintain, update, and secure multiple City-managed websites.

• Responsiveness, availability, and clarity regarding lead staff accessibility

and response times.

• Proposed workflow, communication structure, and quality control

processes.

• Ability to deliver services in a professional, thorough, and timely manner.

QUALITY AND COMPLETENESS OF PROPOSAL:

• Completeness, organization, and clarity of submission.

• Responsiveness to all RFP requirements and requested documentation.

• Overall professionalism and attention to detail.

• Demonstrated understanding of the City’s goals and scope of services.

MAXIMUM

POINTS

25 Points

20 Points

20 Points

15 Points

10 Points

RFP-DV-2026-008-5

Commodity Codes

• NAICS 541511Custom Computer Programming Services
• NAICS 541512Computer Systems Design Services
• NAICS 541519Other Computer Related Services
• NAICS 541611Administrative Management and General Management Consulting Services

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