Project Information

Bid Title

Intent to Sole Source - Learfield Comm - College Sports Events Advertising

Issuing Agency

DEPT OF DEFENSE

Location

Idaho

Published Date

Aug 18, 2026

Closing Date

Sep 2, 2026

Government Level

Federal

Status

Closed

Ref. #

RR0001

Original Source

Join to Access Full Details

Bid Inquiries

Join to Access Full Details

Bid Documents

Join to Access Full Details

Set Aside

No Set aside used

Project Description

Follow

Intent to Sole Source - Learfield Comm - College Sports Events Advertising

Active

Contract Opportunity

Notice ID

RR0001

Related Notice

Department/Ind. Agency

DEPT OF DEFENSE

Sub-tier

DEPT OF THE ARMY

Major Command

NATIONAL GUARD BUREAU

Sub Command

JFHQ USPFO ID

Sub Command 2

USPFO ID PROCUREMENT

Office

W7M5 USPFO ACTIVITY IDANG 124

General Information View Changes

• Contract Opportunity Type: Special Notice (Updated)
• Updated Published Date: Aug 18, 2026 03:18 pm EDT
• Original Published Date: Aug 18, 2026 02:19 pm EDT
• Updated Response Date: Sep 02, 2026 03:00 pm EDT
• Original Response Date: Sep 20, 2026 03:00 pm EDT
• Inactive Policy: 15 days after response date
• Updated Inactive Date: Sep 17, 2026
• Original Inactive Date: Oct 05, 2026
• Initiative:
  • None

Classification View Changes

• Original Set Aside: No Set aside used
• Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
• NAICS Code:
  • 541890 - Other Services Related to Advertising
• Place of Performance:
  Boise , ID 83705
  USA

Description

The Idaho Air National Guard (the Government) intends to issue a Firm-Fixed-Price order to a single source; Learfield Communications, LLC, on or about 10 September 2026.

Idaho Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate-aged demographics (e.g.,ages 18-30) within the state of Idaho. To achieve this, the agency requires direct integration into the athletic programs of Idaho Colleges and Universities, BSU, ISU, etc.

The agency's requirement is to target the specific, highly localized audience through their colleges/univeristies official athletic brand makes competing this requirement is legally and logistically impossible. Learfield Communications, LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all colleges and universities in the state.

Utilizing the university's official trademarked logos, mascot, and collegiate branding is essential to establishing trust and capturing the target demographic's interest. Learfield holds the exclusive license to authorize the commercial use of these intellectual properties in co-branded advertising. No other commercial advertising firm can legally license these marks for use.

All physical signage, digital boards, PA systems, and interactive promotional spaces within state system are managed exclusively by Learfield. Any third-party wishing to secure a presence inside these venues must contract directly with Learfield. Furthermore, the official university athletic website and mobile application are closed networks; ad inventory on these digital properties cannot be brokered or purchased through standard programmatic advertising networks.

This notice of intent is not a request for competitive quotations. However, all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the Government. The Government will consider responses received within 15 business days of issuance of this notice. Information received will normally be considered solely for the purpose of determining whether or not to conduct a full and open competitive procurement or a small business set aside competitive procurement. The Government will not pay for any information received in response to this announcement.

If the Government decides to compete this requirement, a synopsis shall be issued utilizing the combined synopsis/solicitation procedure identified in RFO 12.202. If this effort becomes a Small Business Set-Aside, RFO 52.219-14, Limitation on Subcontracting, will apply. Therefore, small businesses that want to be considered for a small business set-aside should demonstrate how they intend to comply.

A determination not to compete this requirement based upon responses to this notice is solely within the discretion of the Government.

Contractors should be aware of the following information:

1. Contractors must include the following information:
   
   
   
   • Points of contact, addresses, email addresses, phone numbers.
   
   
   • Identification as a large U.S. business, a small U.S. business, or a foreign business. Please note that size indicated should be based on the NAICS code for this effort listed above.
   
   
   • Identification of any other socioeconomic status (Women-Owned Small Business, Economically Disadvantaged Small Business, 8(a), Service Disabled Veteran Owned Small Business, Veteran Owned Small Business or HUBZone).
   
   
   • Company CAGE Code or DUNS Number.
   
   
   
   


2. In your response, you must address how your product meets the product characteristics specified above.


3. Submitted information shall be UNCLASSIFIED.


4. Responses are limited to 10 pages in a Microsoft Word compatible format.

Responses should be emailed to Joseph Hupp at joseph.hupp.2@us.af.mil no later than, 2 September 2026, 3:00 PM EST. Any questions should be directed to through email telephone inquires will not be accepted.

Notice to Offeror(s)/Supplier(s): Funds are not presently available for this effort. No award will be made under this Intent to Sole Source until funds are available. The Government reserves the right to cancel this solicitation, either before or after the closing date. In the event the Government cancels this solicitation, the Government has no obligation to reimburse an offeror for any costs.

Attachments/Links

Contact Information

Contracting Office Address

• KO FOR IDANG DO NOT DELETE 4460 S BYRD ST BOISE AIR TERMINAL
• BOISE , ID 83705-8048
• USA

Primary Point of Contact

• Joseph Hupp
• joseph.hupp.2@us.af.mil
• Phone Number 2084225594

Secondary Point of Contact

• TREYVLIN JONES
• treyvlin.jones@us.af.mil
• Phone Number 2084225270

History

• Aug 18, 2026 03:18 pm EDTSpecial Notice (Updated)
• Aug 18, 2026 02:19 pm EDT Special Notice (Original)

Commodity Codes

• FSC RProfessional, Administrative and Management Support Services

• NAICS 541890Other Services Related to Advertising

* Disclaimer: Government BidHub provides information on bids, RFPs (Requests for Proposals), and RFQs (Requests for Qualifications) solely for convenience and informational purposes. This site is not an official public notice board. For official details, responses, or inquiries, please contact the relevant government agency directly.