Project Information

Bid Title

Marketing and Advertising Services: Business to Consumer

Issuing Agency

Dallas/Fort Worth International Airport

Location

Texas

Published Date

Jan 27, 2025

Closing Date

Feb 21, 2025

Government Level

State & Local

Status

Closed

Ref. #

Solicitation No. 1694

Original Source

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Bid Documents

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Project Description

Project: Marketing and Advertising Services: Business to Consumer

Ref. #: Solicitation No. 1694

Department: Communications and Marketing

Type: RFP

Status:

Open

Open Date: Jan 27th 2025, 4:30 PM CST

Intent to Bid Due Date: Feb 21st 2025, 10:00 AM CST

Questions Due Date: Feb 7th 2025, 2:00 PM CST

Close Date: Feb 21st 2025, 2:00 PM CST

Project Description: General Description: Dallas Fort Worth International Airport Board (Airport) seeks a marketing firm to represent the Airport as its Agency of Record for Creative and Media for its business-to-consumer (B2C) product and service offerings, which target mainly passengers and general customers. The selected firm will assist the Communications and Marketing Department with digital and traditional marketing services for key advertising and marketing programs, with the main objectives of growing non-aeronautical revenues and improving the Airport’s brand reputation.
Contract Term: Two (1)-year periods with options to renew for Three (3) additional One (1)-year periods. Minority/ Women Business Enterprise (M/WBE) Goal: Goal for this contract is 30%. Applicable Laws: This solicitation is being conducted in accordance with Texas Local Government Code Title 8, Subtitle A, Chapter 252 and/or Government Code 2254, as applicable.

Commodity Codes

• NAICS 541613Marketing Consulting Services
• NAICS 541810Advertising Agencies

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