Project Information

Bid Title

Old Town Farmers Market & Community Activation Operator

Issuing Agency

City of Victorville

Location

California

Published Date

Jul 29, 2026

Closing Date

Sep 18, 2026

Government Level

State & Local

Status

Closed

Ref. #

MS27-019

Original Source

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Bid Documents

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Project Description

Project ID: MS27-019

Title: Old Town Farmers Market & Community Activation Operator

Addenda: 0

Release Date: 7/29/2026

Due Date: 9/18/2026

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Old Town Farmers Market & Community Activation Operator

Request For Proposal

City Manager's Office

Project ID: MS27-019

Release Date: Wednesday, July 29, 2026

· Due Date: Friday, September 18, 2026 2:00pm

Posted Wednesday, July 29, 2026 12:00am

All dates & times in Pacific Time

Draft Response Events RSVP No Bid50 days, 19 hours, 46 minutes

Post Information

Posted At:Wed, Jul 29, 2026 12:00 AM
Sealed Bid Process:Yes (Bids Sealed / Pricing Sealed)
Private Bid:No

Overview

Summary

The City of Victorville ("City") invites qualified firms, nonprofit organizations, community organizations, and event management entities ("Operator") to submit qualifications and proposals to design, implement, and operate a weekly farmers market and community events program in Old Town Victorville.

The City intends to select the proposal or combination of proposals that best achieves these objectives. Respondents may propose the operation of the weekly farmers market, one or more community activation events, or a comprehensive program encompassing both. The City reserves the right to award a single agreement, multiple agreements, or portions of the requested services to one or more Operators, as determined to be in the City's best interest.

The selected Operator(s) will be responsible for coordinating, managing, and promoting the program on City designated property in accordance with the requirements of this RFQ/RFP and any resulting agreement(s). The City encourages respondents to submit their strongest and most innovative proposals that demonstrate their vision, experience, and ability to create memorable community experiences in Old Town Victorville.

Background

Old Town Victorville is a historically significant area rooted in its development along the iconic Route 66 corridor, which helped establish the City as a destination for commerce, culture, and community gathering. Today, Old Town retains that character and presents a strong opportunity for revitalization.

The City has identified Old Town activation as a priority for economic development and community engagement. While the area includes existing businesses and underutilized properties, it lacks consistent programming that draws regular foot traffic. Establishing recurring events and activities is essential to creating a vibrant, walkable destination that supports local businesses and fosters community pride.

As part of its long-term vision, the City is pursuing placemaking strategies, infrastructure improvements, and programming to enhance Old Town’s identity. A weekly farmers market and community events are intended to serve as a catalyst to stimulate business activity and activities in the area.

Timeline

Release Project Date:

July 29, 2026

Pre-Proposal Meeting (Non-Mandatory):

August 25, 2026, 9:00am

Veterans Memorial, located at the intersection of Forrest Avenue and Seventh Street

Question Submission Deadline:

September 1, 2026, 2:00pm

Proposal Submission Deadline:

September 18, 2026, 2:00pm

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