Project Information

Bid Title

Development of Mobile Application, Printed Map, Marketing Plan, and Community Engagement for the Wi

Issuing Agency

City of Williamsburg

Location

Virginia

Published Date

Jul 1, 2025

Closing Date

Jul 29, 2025

Government Level

State & Local

Status

Closed

Ref. #

RFP 01 1201 26

Original Source

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Bid Inquiries

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Bid Documents

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Project Description

Bid Number:	RFP 01 1201 26
Bid Title:	Development of Mobile Application, Printed Map, Marketing Plan, and Community Engagement for the Wi
Category:	RFP - Request for Proposal
Status:	Open
Bid Recipient:	Travis A. Dill tdill@williamsburgva.gov

Description: 1. Introduction and Purpose of RFP The City of Williamsburg (the "City") is seeking proposals from qualified firms to design, develop, and implement a comprehensive mobile application, a complementary printed map, a robust marketing plan, and strategic community engagement initiatives for the new African American Heritage Trail. The successful proposer will create an engaging, accessible, and informative experience for trail users, reflecting the rich narrative and historical significance of the sites, and ensuring broad awareness and participation. 2. Background The City of Williamsburg is establishing an African American Heritage Trail as a strategic initiative under its "One Williamsburg" goal. This project aims to develop an uplifting narrative that shares untold, under-told, under-heard, and overlooked stories of people, places, and events important to the African American community in and around the City. The trail will be a two-mile ADA-accessible pedestrian route in downtown Williamsburg, featuring a trailhead, restroom facility, and a contemplative space for a community memorial. It will incorporate distinctive brick "breadcrumbs" and interpretive signage at key historical sites. The narrative for the trail has been developed through extensive community engagement, involving an Advisory Committee, the descendant community, and the broader local community. Publication Date/Time: 7/1/2025 3:45 PM Closing Date/Time: 7/29/2025 2:00 PM Submittal Information: City of Williamsburg - 401 Lafayette Street, Finance Office Attn: Travis Dill Bid Opening Information: 07/29/2025 @ 2:00pm LOCAL TIME Pre-bid Meeting: None Contact Person: Questions pertaining to the Project and/or selection process should be directed to Michele Mixner DeWitt, Assistant City Manager, Via email at mdewitt@williamsburgva.gov Business Hours: Monday - Friday 8:00 - 4:30 Qualifications: . Proposal Requirements Proposers must submit a comprehensive proposal addressing all aspects of this RFP. Proposals should include: •        Executive Summary: A concise overview of the proposal, highlighting key strengths and the proposed solution. •        Company Overview: o        Legal name and business address. o        Brief history, mission, and core competencies. o        Relevant experience in mobile app development, audio/visual production, and graphic design, especially for cultural or heritage projects. o        Client references for similar projects (minimum three). o        Company size and organizational structure. •        Proposed Approach and Methodology: o        Detailed description of how the firm will approach each component of the Scope of Work (mobile app, audio content, visual content, printed map, project roll-out/engagement, and marketing plan). o        Methodology for project management, communication, and quality assurance. o        Proposed technology stack for mobile app development and CMS. •        Team Qualifications: o        Resumes and roles of key personnel who will be assigned to this project (e.g., Project Manager, Lead Developer, UX/UI Designer, Audio Engineer, Graphic Designer, Marketing Specialist, Community Engagement Specialist). o        Confirmation that the team possesses the necessary expertise and experience. •        Project Timeline: o        A detailed work breakdown structure with proposed milestones and deliverables, aligning with the desired launch date. •        Detailed Budget Breakdown: o        Comprehensive cost proposal, broken down by each component of the Scope of Work (app development, audio production, printed map design, project roll-out and engagement support, and marketing plan development). o        Clearly itemize all fees, including development hours, licensing costs (if any), voice artist fees, software, and any other anticipated expenses. o        Specify payment schedule tied to project milestones. o        Outline costs for post-launch maintenance and support (e.g., hourly rates, annual contracts). •        Portfolio: o        Links to relevant mobile applications developed, audio samples, and design portfolios that demonstrate the firm's capabilities. Special Requirements: Project Timeline The City aims to launch the mobile application and have printed maps available by May 1, 2026. Proposers should provide a detailed project timeline with key milestones, including: •        Project Kick-off •        Discovery & Requirements Gathering •        Design (UI/UX) Approval •        App Development Milestones (Alpha, Beta releases) •        Content Integration •        Testing & Quality Assurance •        App Store Submission & Approval •        CMS Deployment & Training •        Printed Map Design Approval •        Roll-out and Engagement Support Activities. •        Marketing Plan Finalization •        Final Deliverables Handover Miscellaneous: The City has secured significant funding for the project and aims to complete it in time for the 250th anniversary events, scheduled to begin in 2026. This mobile application and printed map are crucial components for interpreting and delivering the trail's narrative to a broad audience. Related Documents: RFP 01 1201 26 AAHT DOCUMENTS

Commodity Codes

• NAICS 541511Custom Computer Programming Services
• NAICS 541512Computer Systems Design Services
• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541613Marketing Consulting Services

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