Project Information

Bid Title

Development & Implementation - Intergrated Destination Marketing Research Studies

Issuing Agency

Pinellas County

Location

Florida

Published Date

Jul 16, 2025

Closing Date

Aug 14, 2025

Government Level

State & Local

Status

Closed

Ref. #

25-0744-RFP

Original Source

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Bid Documents

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Project Description

Project ID: 25-0744-RFP

Title: Development & Implementation - Intergrated Destination Marketing Research Studies

Addenda: 0

Release Date: 7/16/2025

Due Date: 8/14/2025

Post Information

Posted At:Wed, Jul 16, 2025 10:30 AMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No

Overview

Summary

It is the intent of the Pinellas County Convention and Visitors Bureau, dba Visit St. Pete-Clearwater, to contract with a firm for the development and implementation of integrated destination marketing research studies for the purpose of promoting tourism to Pinellas County.

Background

The St. Pete-Clearwater area is the leading destination on the Gulf Coast in the U.S., drawing more than 15.3 million visitors and 6.3 million room nights in FY24. The Pinellas County Convention and Visitors Bureau (CVB), dba Visit St. Pete-Clearwater (VisitSPC), functions as the official tourism marketing and management organization for the entire County including its 24 municipalities. The organization plays a vital role to collect, organize and report on data that describes visitor behavior, assesses visitor motivations, predicts visitation patterns and act with proactive strategies to build the tourism economy by marketing and educating visitors on the area.

As a tourism marketing and management organization, VisitSPC deploys domestic and selected international consumer and trade-based sales and marketing programs aimed at general consumer, meeting/event planners, sports organizers, film producers, travel industry representatives and other target audiences. These programs all align in brand that ever-evolves based on marketing and consumer information. Our FY25 campaign is one illustration of this. Titled “Ampersand” – we built a creative strategy based on visitor surveys that demonstrated consumers were doing more than just relaxing on the beach. Here is the platform statement:

“As home to America’s Favorite Beaches, St. Pete-Clearwater boasts thirty-five miles of sugar-sand with tranquil emerald, green gulf waters. Most destinations, were they so blessed, would likely talk about nothing else.

St. Pete-Clearwater is not most destinations. It is far more.

It is local fish shacks & world-class restaurants.

It’s 500 murals & unparalleled museums.

Legendary hotels & laid-back resorts.

200 mph Indy Car racing & serene nature preserves.

Idyllic days & electric nights.

Here, the contrasts never end, but they all complement each other beautifully. In St. Pete-Clearwater find just what you’re looking for & then some.”

Under Florida Statutes § 125.0104(9) and Pinellas County Code § 115-32(a)(a)b., VisitSPC is authorized to undertake marketing research and advertising research studies consistent with the authorized uses of Tourist Development Tax revenue.

Timeline

Issue Date:

July 16, 2025

Question Submission Deadline:

August 6, 2025, 4:00pm

Proposal Submission Deadline:

August 14, 2025, 3:00pm

Commodity Codes

• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541613Marketing Consulting Services
• NAICS 541910Marketing Research and Public Opinion Polling

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