Project Information

Bid Title

Advertising Agency Services

Issuing Agency

County of San Mateo

Location

California

Published Date

Jul 8, 2025

Closing Date

Aug 8, 2025

Government Level

State & Local

Status

Closed

Original Source

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Bid Documents

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Project Description

Project ID:

Title: Advertising Agency Services

Addenda: 0

Release Date: 7/8/2025

Due Date: 8/8/2025

Post Information

Posted At:Tue, Jul 8, 2025 1:12 PMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No

Overview

Summary

The San Mateo County Sustainability Department seeks a contractor(s) to provide on-call professional services as an advertising agency to advise on strategy and creative, devise media plans, and place, purchase, and track advertising on social media, in newspapers, digital, broadcast, and other media. The goals of this contract are to promote programs and assist with the delivery of information and messaging to target audiences. The on-call amount for this contract is a not to exceed amount of $199,999.

Background

The County of San Mateo (the “County” or “SMC”) covers most of the San Francisco Peninsula. The region covers 744 square miles and is home to nearly 800,000 residents and 20 incorporated cities. The County provides for the health and welfare of all people within its borders and serves as the local government for the unincorporated areas. Innovation thrives here in industries including bioscience, computer software, green technology, hospitality, financial management, health care, education and transportation. The County prides itself on how that prosperity fosters its commitment to protecting and enhancing the health, safety, welfare and natural resources of the community.

Formed in July 2014 as a part of the County Executive’s Office, the San Mateo County Sustainability Department strives to improve the sustainability of the County’s operations and the greater community through work that is designed to bring solutions today while solving for tomorrow. The Sustainability Department has programs to help the county both fight and prepare for climate change, ensure clean energy, water, and air, and conserve resources for future generations through waste reduction. The Sustainability Department has approximately 40 staff members and is made up of five programs (Administration, Climate Resilience, Climate Protection, Waste Reduction, and Special Districts) with similar but varying creative and advertising needs.

Timeline

RFP Released:

July 8, 2025

Pre-Proposal Meeting (Non-Mandatory):

July 18, 2025, 11:00am

https://smcgov.zoom.us/j/94233961549?pwd=5o6glIFutZ9u8WZMaCy9OaRGV5Pw8F.1

Deadline for Questions, Comments and Contract Exceptions:

July 25, 2025, 12:00pm

Proposal Due Date and Time:

August 8, 2025, 5:00pm

Anticipated Contract Award Date:

August 15, 2025

Commodity Codes

• NAICS 541810Advertising Agencies

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