Project Information

Bid Title

Request for Proposals Tourism Marketing Services, plus Addendum # 1

Issuing Agency

City of Belton

Location

Texas

Published Date

Dec 5, 2025

Closing Date

Dec 19, 2025

Government Level

State & Local

Status

Closed

Original Source

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Bid Documents

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Project Description

Description	Opening Date	Closing Date
Request for Proposals Tourism Marketing Services, plus Addendum # 1	November 26, 2025 :	December 19, 2025 4:00 PM

Attachment Preview

Request for Proposals

RFP #24-01-26

Tourism Marketing Services

for the

City of Belton

Proposals will be received by the City Clerk located at

Belton City Hall, 333 Water Street, Belton, Texas 76513

PO Box 120, Belton, Texas 76513

Deadline: must be received by 4:00 P.M.

Friday December 19, 2025

PROJECT DESCRIPTION

The City of Belton is seeking competitive sealed proposals for tourism marketing services

to promote and enhance tourism within the City. The contract shall be for an initial term

of one (1) year, with the option to renew for up to four (4) additional one-year extensions,

said term beginning upon formal approval by the City. The contract will automatically

renew for the additional terms unless either party provides ninety (90) days’ written notice

of its intent not to renew.

Proposers must submit a plan for tourism marketing services that demonstrates a

comprehensive strategy to promote the City as a tourist destination. At a minimum, the

proposal should include deliverables in the following categories:

• Brand Development – Establishing a clear visual and messaging framework.

• Audience Segmentation – Defining target visitor personas and creating itineraries.

• Content Creation – Developing a professional library of photography and video.

• Tourism Website – Launching a distinct, SEO-optimized destination site.

• Social Media – Building branded platforms and implementing regular posting

schedules.

• Graphic Design – Ensuring brand consistency across print materials and

merchandise.

• Advertising – Running targeted, primarily digital campaigns.

• Assessment – Reviewing results and preparing strategies for the following year.

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REQUEST FOR PROPOSALS

I. INTRODUCTION

A. General Information

The City of Belton is requesting proposals for Tourism Marketing Services.

There is no expressed or implied obligation for the City of Belton to

reimburse responding companies for any expenses incurred in preparing

proposals in response to this request.

A Project Review Committee will evaluate submitted proposals.

During the evaluation process, the Project Review Committee and the City

of Belton reserve the right, where it may serve the City of Belton’s best

interest, to request additional information or clarifications from proposers or

to allow corrections of errors or omissions. At the discretion of the City of

Belton or the Project Review Committee, companies submitting proposals

may be requested to make oral presentations as part of the evaluation

process. Also, at the discretion of the City of Belton or the Project Review

Committee, past performance reference checks may be made.

The City of Belton reserves the right to retain all proposals submitted and

to use any ideas in a proposal regardless of whether that proposal is

selected. Submission of a proposal indicates acceptance by the company

of the conditions contained in this Request for Proposals unless clearly and

specifically noted in the proposal submitted and confirmed in the contract

between the City of Belton and the company selected.

It is anticipated that the selection of a company will be completed by:

Wednesday January 7, 2026.

Following notification of the selected company(s), it is also anticipated

that a contract will be negotiated between both parties by:

Friday January 9, 2026.

The contract award is anticipated to occur on:

Tuesday, January 13, 2026.

B. Proposal Submittal

To be considered, one (1) unbound original proposal and two (2) bound

copies must be submitted by the time and date indicated herein. The original

signature must be in ink and must be signed by an officer or agent of the

proposing company who is empowered to contractually bind such company.

The proposal must be received by 4:00 p.m. on Friday, December 19,

3

2025, in a sealed container/envelope clearly marked “RFP for Tourism

Marketing Services for the City of Belton” in the following manner:

MAIL TO:

City of Belton

City Clerk

Attn: Amy Casey

PO Box 120

Belton, Texas 76513

IN PERSON OR DELIVERY SERVICE:

City of Belton

City Clerk

Attn: Amy Casey

333 Water Street

Belton, TX 76513

Proposals that fail to comply with the terms of this RFP may be considered

non-responsive. It is the proposer’s sole responsibility to assure that its

proposal is delivered at the proper time and place of the proposal opening.

Proposals that for any reason are not so delivered will not be considered.

Late proposals will be filed unopened. Proposals by telegram, telephone, e-

mail, facsimile reproduction and transmission will not be considered.

C. Subcontracting

Following the award of the project contract, no additional subcontracting will

be allowed without the express prior written consent of the City of Belton.

II. Scope of Work to be performed

The City of Belton desires the company to provide Tourism Marketing Services for

the City of Belton.

Proposers must submit a plan for tourism marketing services that demonstrates a

comprehensive strategy to promote the City as a tourist destination. At a minimum,

the proposal should include deliverables in the following categories:

• Brand Development – Establishing a clear visual and messaging framework.

• Audience Segmentation – Defining target visitor personas and creating

itineraries.

• Content Creation – Developing a professional library of photography and video.

• Tourism Website – Launching a distinct, SEO-optimized destination site.

• Social Media – Building branded platforms and implementing regular posting

schedules.

• Graphic Design – Ensuring brand consistency across print materials and

merchandise.

4

• Advertising – Running targeted, primarily digital campaigns.

• Assessment – Reviewing results and preparing strategies for the following

year.

III. PROPOSAL FORMAT

The proposal must be received by 4:00 p.m. on Friday, December 19, 2025, and

include the following at a minimum for a proposing company to be considered:

A. Title Page

Title page showing the Request for Proposals subject, the company’s name,

contact name, address and telephone number, e-mail address of the contact

person, and the date of the proposal.

B. Table of Contents

A Table of Contents shall be provided that clearly defines the sections of the

proposal.

C. Detailed Proposal

The detailed proposal should follow the order set out as follows:

1. Company Qualifications and Experience

The proposer should state the size of the company, the location of the office

from which Contractor conducts his business, the number and nature of the

professional staff to be employed on this project on a full-time basis, and

the number and nature of the staff to be so employed on a part-time basis.

2. Projects With Other Clients

For the company’s office that will be assigned responsibility for the project,

list the most significant projects (maximum of 5) performed in the last five

years that are similar to the engagement described in this Request for

Proposals.

3. Project Approach – Detailed plan describing how the firm will deliver the

services outlined above in the “Scope of Work”.

4. Budget/Cost Proposal – Detailed cost for the initial one-year term and any

optional extensions.

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Commodity Codes

• NAICS 541613Marketing Consulting Services

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