Project Information

Bid Title

Request for Proposals Brand and Logo Refresh Design Services

Issuing Agency

Little Canada city

Location

Minnesota

Published Date

Feb 26, 2026

Closing Date

Mar 11, 2026

Government Level

State & Local

Status

Closed

Original Source

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Bid Documents

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Project Description

Bid Title:	Request for Proposals Brand and Logo Refresh Design Services
Category:	Bid Opportunities
Status:	Open

Description: Introduction The City of Little Canada is seeking to hire a qualified graphic design and marketing firm to provide professional graphic design services for a city brand and logo refresh. The selected firm will work with city staff and key stakeholders, possibly including city council members, to update the typography for the city’s current logo, provide corresponding typography, and refresh the primary, secondary, and grayscale color palettes for the city’s existing brand style guide. Firms can also provide a cost outline for the redesign of the city’s quarterly printed newsletter. City Logo History Based on historical records, the current city logo has been utilized since 1976. The logo, originally a bright red, was adjusted to a more muted shade of red in early 2022. This Request for Proposals is not to redesign the city’s existing and historically significant logo, but rather to modernize the font within the logo, and have that font consistently utilized in city communication efforts. The city’s existing brand style guide is attached as Appendix B. Purpose The city is requesting proposals from qualified firms to provide professional graphic design services for a city brand and logo refresh. This proposal also includes an option for redesigning the city’s quarterly print newsletter. Budget Funding for the project has been identified in the city’s general fund. The following amounts have been budgeted for the project goals Project Name 2026 General Fund Budgeted Amount Brand and Logo Refresh ? ? $7,000.00 Optional: Newsletter Resign Project $3,000.00 Project Schedule The following schedule is provided for planning purposes and is subject to change at the city’s discretion: RFP Issued: February 26, 2026 Questions Deadline: March 6, 2026 Proposals Due: March 11, 2026 Evaluation & Interviews (if conducted): March 2026 City Council Authorization: March 18, 2026 Project completion anticipated: May 20, 2026 (earlier preferred) Please reference the attached RFP document for details and additional information. Publication Date/Time: 2/26/2026 11:00 AM Closing Date/Time: 3/11/2026 12:00 PM Related Documents: City of Little Canada Brand and Logo Refresh Design Services RFP (PDF) Appendex B City of Little Canada Brand Style Guide - 2023

Attachment Preview

Request for Proposal

City of Little Canada Brand and Logo Refresh Design

Services

February 26, 2026

City of Little Canada

Laura Linehan

515 Little Canada Road

Little Canada, MN 55117

651-373-1975 l laura.linehan@littlecanadamn.org

Table of Contents

I. Introduction and Background

a. Introduction

b. City Background Information

c. City Logo History

d. Purpose

e. Project Budget

f. Anticipated Project Schedule

g. Project Roles and Responsibilities

II. Scope of Work and Services

a. Updated Logo

b. Refresh Brand Palettes

c. Build Graphic Elements

d. Provide WCAG 2.1 Level AA Compliant Designs and Recommendations

e. Provide all design files

f. Optional Newsletter Redesign

III. Proposal Contents and Scoring Criteria

a. RFP Administrator

b. Submission Requirements

c. Questions and Addenda

d. Proposal Submittal Requirements and Evaluation Criteria

IV. Services Agreement and Compliance

a. Professional Services Agreement

b. Budget Compliance Requirement

c. Ownership of Documents

d. Insurance Requirements Summary

e. City’s Rights and Reservations

Attachments

a. Appendix A- Fee Table

b. Appendix B – Current Brand Style Guide

I. Introduction and Background

Introduction

The City of Little Canada is seeking to hire a qualified graphic design and marketing firm to provide

professional graphic design services for a city brand and logo refresh. The selected firm will work with

city staff and key stakeholders, possibly including city council members, to update the typography for the

city’s current logo, provide corresponding typography, and refresh the primary, secondary, and grayscale

color palettes for the city’s existing brand style guide. Firms can also provide a cost outline for the

redesign of the city’s quarterly printed newsletter

City Background Information

Little Canada, Minnesota, is a community of approximately 11,000 residents located just north of Saint

Paul. Originally established as a township more than 150 years ago, Little Canada has maintained its

small-town character while continuing to grow and evolve.

The City is governed by a City Council consisting of a Mayor and four Council Members, who establish

City policy. The City Administrator is responsible for the day-to-day administration of City operations.

City Logo History

Based on historical records, the current city logo has been utilized since 1976. The logo, originally a

bright red, was adjusted to a more muted shade of red in early 2022. This Request for Proposals is not to

redesign the city’s existing and historically significant logo, but rather to modernize the font within the

logo, and have that font consistently utilized in city communication efforts. The city’s existing brand style

guide is attached as Appendix B.

Purpose

The city is requesting proposals from qualified firms to provide professional graphic design services for a

city brand and logo refresh. This proposal also includes an option for redesigning the city’s quarterly

print newsletter.

Budget

Funding for the project has been identified in the city’s general fund. The following amounts have been

budgeted for the project goals

Project Name

2026 General Fund Budgeted Amount

Brand and Logo Refresh

$7,000.00

Optional: Newsletter Resign Project

$3,000.00

Project Schedule

The following schedule is provided for planning purposes and is subject to change at the city’s discretion:

• RFP Issued: February 26, 2026

• Questions Deadline: March 6, 2026

• Proposals Due: March 11, 2026

• Evaluation & Interviews (if conducted): March 2026

• City Council Authorization: March 18, 2026

• Project completion anticipated: May 20, 2026 (earlier preferred)

Project Roles and Responsibilities

City of Little Canada

The city will provide overall project direction, policy decisions, and approvals at key milestones. The city

will review design documents, respond to questions, connect the selected firm with applicable vendors,

and provide recommendations and will provide timely feedback to support project progress.

Graphic Design and Marketing Firm

The selected firm will be responsible for the complete design of the project and for coordinating with the

city and city’s vendors throughout all phases. Responsibilities include:

• Design and produce a modernized adaptation of the current city logo with updated typography.

• Provide recommended brand color palettes that include primary, secondary, and grayscale

palettes

• Provide three to four “graphic elements” to complement the city’s logo that can be utilized as

part of the city’s website redesign and print materials.

• Provide designs compliant with WCAG 2.1 Level AA in all applicable categories.

• Provide all raw design files to city following project completion. City shall be owners of materials.

• Optional: This proposal also includes an option for redesigning the city’s quarterly print

newsletter.

The firm shall work collaboratively with the city to ensure project alignment with schedule, budget, and

quality objectives.

II. Scope of Work and Services

The selected proposer will be responsible for, but not limited to, the following services:

Updated Logo

• Design and produce a modernized adaptation of the current city logo with updated typography.

• The selected firm must work with the city’s website provider, CivicPlus, to ensure any typography

can be used for web and print. Typography matches must also be provided for design platforms

such as Canva, Microsoft products.

Refresh Brand Palettes

Provide recommended brand color palettes that include primary, secondary, and grayscale palettes. The

selected firm must work with the city’s website provider, CivicPlus, to confirm that all recommended

colors can be utilized as part of the city’s website redesign.

Build Graphic Elements

• Provide three to four “graphic elements” to complement the city’s logo that can be utilized as

part of the city’s website redesign and print materials.

Provide WCAG 2.1 Level AA Compliant Designs and Recommendations

Commodity Codes

• NAICS 541430Graphic Design Services

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