Project Information

Bid Title

NHPS School Choice Media Buyer - SY 2024-2025

Issuing Agency

City of New Haven

Location

Connecticut

Published Date

Nov 3, 2024

Closing Date

Nov 19, 2024

Government Level

State & Local

Status

Closed

Original Source

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Bid Documents

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Project Description

Project ID:

Title: NHPS School Choice Media Buyer - SY 2024-2025

Addenda: 0

Release Date: 11/5/2024

Due Date: 11/19/2024

Post Information

Posted At:Sun, Nov 3, 2024 9:00 AMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No

Overview

Summary

The Office of School Choice & Enrollment is seeking proposals from qualified vendors to provide comprehensive media buying services as well as develop media and advertising strategies that will effectively showcase the diverse theme-based magnet programs offered by New Haven Public Schools. This initiative supports the district's comprehensive school choice process, which occurs annually from January to March. Additionally, the selected vendor will collaborate with the Office of School Choice & Enrollment to ensure the strategic placement of commercials, radio advertisements, print media, and digital promotions. The objective is to reach a clearly defined target audience based on geographic location, family size, race, and educational attainment.

Background

This project is significant as it highlights the magnet programming offered by New Haven Public Schools and enhances our marketing efforts for these institutions. It will play a vital role in supporting annual enrollment objectives and ensuring compliance with diversity goals for interdistrict magnet programming.

Timeline

Solicitation/Advertise Date:

November 5, 2024

Question & Clarification Deadline:

November 12, 2024, 11:00am

Solicitation Due Date:

November 19, 2024, 11:00am

Commodity Codes

• NAICS 541613Marketing Consulting Services
• NAICS 541810Advertising Agencies

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