Project Information

Bid Title

Mobile Data Analytics Services (RFP 26-07)

Issuing Agency

Norcross city

Location

Georgia

Published Date

May 21, 2026

Closing Date

Jun 5, 2026

Government Level

State & Local

Status

Closed

Ref. #

RFP 26-07

Original Source

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Bid Documents

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Project Description

Bid Number:	RFP 26-07
Bid Title:	Mobile Data Analytics Services (RFP 26-07)
Category:	Other Bids/RFPs
Status:	Open

Description: CITY OF NORCROSS REQUEST FOR PROPOSALSMOBILE DATA ANALYTICS SERVICESRFP 26-07 The City of Norcross is seeking competitive sealed proposals from qualified companies for a mobile data analytics solution to provide foot traffic analytics related to special events and merchant activity, using flexible geofence boundaries. The information should be presented in various report formats that offer customized searches. The data collected and analyzed through the solution will be used to strengthen and grow existing events, provide downtown business with actionable insights, and assist city departments with strategic planning. Interested firms shall be licensed, insured, and bonded. The initial contract term will be for 1-year, with up to 2 additional renewal option years. The proposal package should be clearly marked “RFP 26-07– MOBILE DATA ANALYTICS SERVICES” on its face and submitted by 12:00 p.m. on June 5, 2026, to the address below. Please submit two printed copies and one electronic copy (USB) of your RFP package to: Charlene Marsh Procurement & Capital Projects Manager City of Norcross Public Works Department 345 Lively Avenue Norcross, GA 30071 Both printed and electronic copies must contain the same information. Return address must be clearly marked on the outside of the proposal packet. There is no pre-proposal meeting for this solicitation. Please submit questions/requests via e-mail only to For security reasons, you must enable JavaScript to view this E-mail address. by 5:00 p.m. on May 28, 2026. Questions and answers will be posted in an addendum on the City Website. No proposal will be received or accepted after the above specified date and time. Submissions received after the designated date and time will be deemed invalid and returned unopened to the firm. No proposal may be withdrawn within thirty (30) days after the proposal deadline. Requests for withdrawals must be submitted in writing. All proposals shall remain firm for 90 days after the submission deadline. We appreciate your interest in the City of Norcross Download RFP Packet (PDF) Publication Date/Time: 5/18/2026 11:00 AM Closing Date/Time: 6/5/2026 12:00 PM Submittal Information: 2 Paper copies & USB copy Bid Opening Information: No public bid opening Pre-bid Meeting: 5/29/26 at 2:00 pm Related Documents: RFP 26-07 Mobile Data Analytics RFP Packet SECURE AND VERIFIABLE DOCUMENTS NORCROSS SAVE Affidavit NORCROSS E-Verify Contractor Affidavit_1 NORCROSS E-Verify Subcontractor Affidavit

Attachment Preview

CITY OF NORCROSS

REQUEST FOR PROPOSALS

MOBILE DATA ANALYTICS SERVICES

RFP 26-07

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CITY OF NORCROSS

REQUEST FOR PROPOSALS

MOBILE DATA ANALYTICS SERVICES

RFP 26-07

The City of Norcross is seeking competitive sealed proposals from qualified companies

for a mobile data analytics solution to provide foot traffic analytics related to special events and

merchant activity, using flexible geofence boundaries. The information should be presented in

various report formats that offer customized searches. The data collected and analyzed through

the solution will be used to strengthen and grow existing events, provide downtown business

with actionable insights, and assist city departments with strategic planning. Interested firms

shall be licensed, insured, and bonded. The initial contract term will be for 1-year, with up to 2

additional renewal option years.

The proposal package should be clearly marked “RFP 26-07– MOBILE DATA ANALYTICS

SERVICES” on its face and submitted by 12:00 p.m. on June 5, 2026, to the address below.

Please submit two printed copies and one electronic copy (USB) of your RFP package to:

Charlene Marsh

Procurement & Capital Projects Manager

City of Norcross Public Works Department

345 Lively Avenue

Norcross, GA 30071

Both printed and electronic copies must contain the same information. Return address must be

clearly marked on the outside of the proposal packet.

There is no pre-proposal meeting for this solicitation.

Please submit questions/requests via e-mail only to procurement@norcrossga.net by 5:00 p.m.

on May 28, 2026. Questions and answers will be posted in an addendum on the City Website.

No proposal will be received or accepted after the above specified date and time.

Submissions received after the designated date and time will be deemed invalid and

returned unopened to the firm.

No proposal may be withdrawn within thirty (30) days after the proposal deadline. Requests for

withdrawals must be submitted in writing. All proposals shall remain firm for 90 days after the

submission deadline.

We appreciate your interest in the City of Norcross!

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INTRODUCTION

The City of Norcross is seeking proposals for a mobile data analytics solution to provide

foot traffic analytics related to special events and merchant activity, using flexible geofence

boundaries. Having accurate attendance projections will allow the City to allocate staff and

resources more efficiently for events. Providing downtown businesses with meaningful visitor

insights will help increase traffic to the historic district. Access to credible, measurable data will

also strengthen grant applications, guide marketing decisions, evaluate the success of

promotional efforts, and ensure more effective use of City resources. The city will not consider

systems that must live on the city’s local servers. Intended implementation to begin by July

2026.

PROJECT DESCRIPTION

The primary users of the platform will be the Cultural Arts & Events department;

however, the platform should accommodate future usage by other city departments such as Parks

and Economic Development. The platform dashboard would allow the City to conduct

customized searches using flexible geofence boundaries, depending on the data needed. The City

would maintain a clear privacy policy to ensure that all collected data is anonymized and

scrubbed of any personally identifiable information. The data collected and analyzed will support

several strategic goals:

• Strengthen existing events through more targeted marketing and data-driven growth

strategies, while also informing the development of new event concepts.

• Provide downtown businesses with actionable insights to plan for peak traffic times

and implement targeted promotions during slower periods.

• Assist the Economic Development Department in recruiting new businesses by

providing reliable market data and helping forecast parking demand and infrastructure

needs.

The platform should allow staff to collect and analyze key data points, including:

• Total attendance at special events

• Demographic profiles of event attendees

• Geographic origin of visitors

• Peak days and times in downtown Norcross

SCOPE OF WORK

The city is seeking a mobile data analytics solution that provides the following features:

 Collection of historical and current data/mobile data on special events attendance

 Data analysis and report generation based on client needs and objectives

 Geofencing capabilities

 Onboarding, training, and technical support of program use

 Maintenance of a clear data privacy policy

 Timely technical support and troubleshooting

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SCHEDULE OF EVENTS

Release of RFP

Deadline for Written Questions

Proposals Due

Proposal Evaluation

Contract Award

May 21, 2026

May 28, 2026

June 5, 2026

June 2026

July 2026

RESTRICTIONS ON COMMUNICATIONS WITH STAFF

All questions about this RFP should include the company name and the referenced RFP section in

the following format:

Company Name

1. Question

Citation of relevant section of the RFP

2. Question

Citation of relevant section of the RFP

SUBMISSION GUIDELINES & INSTRUCTIONS

Firms must submit two paper copies and one USB copy of the proposal. A complete submission

includes the following components:

1. Cover letter

Proposals should include a cover letter introducing the company and

experience with similar projects. This letter should summarize why the firm is

interested in the project.

2. Statement of Qualifications

The statement of qualifications (attached in Appendix A) should be completed

in its entirety. Requested information includes firm details, experience, and

project approach.

3. References Form

Submission may be accompanied by a reference form containing at least 4

references (attached in Appendix B) OR a minimum of 3 letters of reference.

References must be for projects of similar size and scope.

4. Acknowledgement of Addenda

Attached as Appendix D

5. Certificate of Liability Insurance

Insurance requirements detailed in “General Conditions” section.

6. E-Verify Contractor & SAVE Affidavits (with required documentation)

7. Draft Contract Agreement

8. Cost Proposal

Cost proposal form is attached in Appendix C and must be submitted in a

sealed envelope.

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EVALUATION CRITERIA

The proposal evaluation will be made on the following criteria:

Evaluation Criteria

Experience & Qualifications

Proposed Approach & Timeline

References

Cost Proposal

Local Firm Credit (Bonus)

Total

Max Score

20

20

10

50

5

105

Experience & Qualifications – Experience and qualifications of the team personnel, as

demonstrated by resumes, organizational chart, and other information provided. Experience of

the firm in executing successful and relevant projects including other city-wide safety action

plans.

Proposed Approach & Timeline – Evidence of thorough understanding of the project scope,

quality and detail of the proposed approaches to the completion of the required tasks. Evidence

of team’s capacity and availability to provide the proposed services in a timely fashion. Evidence

of ease of use and security.

References – Quality and relevance of references, as well as responsiveness of references

contacted by City staff.

Local Firm—Businesses with a current and valid City of Norcross Business License shall

receive a ‘local firm’ credit of 5 points added to their technical (pre-cost proposal) score.

Businesses with a valid business license within the boundaries of Gwinnett County or another

Gwinnett County city will receive a credit of 2.5 points.

Cost Proposal— The cost proposal will not factor into the committee’s evaluation of the

technical proposal. Scores will be determined by weights assigned based on proposed cost.

The City of Norcross reserves the right to interview top-scoring firms.

GENERAL CONDITIONS

PROPOSERS ARE ADVISED TO THOROUGHLY UNDERSTAND THE GENERAL

CONDITIONS AND SPECIAL PROVISIONS, PRIOR TO SUBMITTING THEIR

PROPOSALS.

I. QUALIFICATIONS

A. Proposals will be considered only from experienced and well‐

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Commodity Codes

• NAICS 518210Data Processing, Hosting, and Related Services
• NAICS 541511Custom Computer Programming Services
• NAICS 541512Computer Systems Design Services
• NAICS 541519Other Computer Related Services

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