School of Professional Studies Academic Thought Leadership and Enrollment Lead Nurturing

Project Information

Bid Title: School of Professional Studies Academic Thought Leadership and Enrollment Lead Nurturing
Issuing Agency: City University of New York
Location: New York
Published Date: Mar 17, 2026
Closing Date: Mar 24, 2026
Government Level: State & Local
Status: Closed
Original Source: Join to Access Full Details
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Project Description: School of Professional Studies Academic Thought Leadership and Enrollment Lead Nurturing

Project Description:

The City University of New York, on behalf of the CUNY School of Professional Studies (“CUNY SPS”), seeks to engage a qualified Contractor to provide integrated marketing services—combining Academic Thought Leadership (“ATL”), media relations, content development, digital lead nurturing, CRM integration, and enrollment communications support.

Vendors responding to this RFP should demonstrate a clear understanding of adult and non-traditional student populations and articulate how their proposed thought leadership and lead nurturing strategies will resonate with this audience and support measurable enrollment growth.

Interested respondents are encouraged to review in detail the attached solicitation document and if the minimum qualifications are met to submit a proposal in accordance with the submission requirements as detailed within.

The Procurement Lobbying Act (PLA) Applies to this Solicitation.
The restricted period began with the publication of this ad.

Compliance Procurement Lobbying Act

Required Forms: Vendor shall complete, sign and submit the following forms if they are selected:
1. “Offerer’s Affirmation of Understanding of and Agreement pursuant to State Finance Law §139-j(3) and §139-j(6)(b)”
2. “Offerer’s Disclosure of Prior Non-Responsibility Determinations and Certification of Compliance with State Finance Law §139-j and§139-k”.

Contact with CUNY:
Under the requirements to the PLA, all communications regarding advertised projects are to be channeled through the Designated Contact. Communication with respect to this procurement initiated by or on behalf of an interested vendor through others than the Designated Contact may constitute an “impermissible contact” under NYS law and could result in disqualification of that vendor.

Rules and regulations and more information on this law, please visit:

http://www.ogs.ny.gov/aboutogs/regulations/advisoryCouncil/Faq.htm (Advisory Council FAQs)

http://www.jcope.ny.gov/law/lob/lobbying2.html (New York State Lobbying Act)

Business enterprises awarded an identical or substantially similar procurement contract within the past five years:

None

Service-Disabled Veteran-Owned Business (SDVOB)

SDVOB Goal: 6.00%

Minority / Women Business Enterprise contracting goals (MWBE)

Total MWBE Goals: 30.00%

Date of Issue: 02/24/2026

Due Date/Time: 03/24/2026 @ 2:00 pm

Designated Contact:

Helena Gacina Primary Contact
Purchasing Manager

City University of New York (CUNY) (University Central Office)
Centralized Procurement Office

205 East 42nd Street

10th Floor

New York, New York 10017

United States

(ph) 646-664-3178

helena.gacina@cuny.edu

Helena Gacina Submit To Contact
Purchasing Manager

City University of New York (CUNY) (University Central Office)
Centralized Procurement Office

205 East 42nd Street

10th Floor

New York, New York 10017

United States

(ph) 646-664-3178

helena.gacina@cuny.edu

MWBE Participation Goal: 30%

SDVOB Participation Goal: 6%

Add Your Firm as an Interested Subcontractor/Supplier

Click Here to View Interested Subcontractors/Suppliers

Click Here to Review Additional Information or Download This Solicitation
Commodity Codes: NAICS 541611Administrative Management and General Management Consulting Services
NAICS 611430Professional and Management Development Training
NAICS 611710Educational Support Services

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Project Description:	The City University of New York, on behalf of the CUNY School of Professional Studies (“CUNY SPS”), seeks to engage a qualified Contractor to provide integrated marketing services—combining Academic Thought Leadership (“ATL”), media relations, content development, digital lead nurturing, CRM integration, and enrollment communications support. Vendors responding to this RFP should demonstrate a clear understanding of adult and non-traditional student populations and articulate how their proposed thought leadership and lead nurturing strategies will resonate with this audience and support measurable enrollment growth. Interested respondents are encouraged to review in detail the attached solicitation document and if the minimum qualifications are met to submit a proposal in accordance with the submission requirements as detailed within. The Procurement Lobbying Act (PLA) Applies to this Solicitation. The restricted period began with the publication of this ad. Compliance Procurement Lobbying Act Required Forms: Vendor shall complete, sign and submit the following forms if they are selected: 1. “Offerer’s Affirmation of Understanding of and Agreement pursuant to State Finance Law §139-j(3) and §139-j(6)(b)” 2. “Offerer’s Disclosure of Prior Non-Responsibility Determinations and Certification of Compliance with State Finance Law §139-j and§139-k”. Contact with CUNY: Under the requirements to the PLA, all communications regarding advertised projects are to be channeled through the Designated Contact. Communication with respect to this procurement initiated by or on behalf of an interested vendor through others than the Designated Contact may constitute an “impermissible contact” under NYS law and could result in disqualification of that vendor. Rules and regulations and more information on this law, please visit: http://www.ogs.ny.gov/aboutogs/regulations/advisoryCouncil/Faq.htm (Advisory Council FAQs) http://www.jcope.ny.gov/law/lob/lobbying2.html (New York State Lobbying Act) Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) Total MWBE Goals: 30.00%
Date of Issue:	02/24/2026
Due Date/Time:	03/24/2026 @ 2:00 pm
Designated Contact:	Helena Gacina Primary Contact Purchasing Manager City University of New York (CUNY) (University Central Office) Centralized Procurement Office 205 East 42nd Street 10th Floor New York, New York 10017 United States (ph) 646-664-3178 helena.gacina@cuny.edu Helena Gacina Submit To Contact Purchasing Manager City University of New York (CUNY) (University Central Office) Centralized Procurement Office 205 East 42nd Street 10th Floor New York, New York 10017 United States (ph) 646-664-3178 helena.gacina@cuny.edu
MWBE Participation Goal:	30%
SDVOB Participation Goal:	6%
Add Your Firm as an Interested Subcontractor/Supplier
Click Here to View Interested Subcontractors/Suppliers
Click Here to Review Additional Information or Download This Solicitation

School of Professional Studies Academic Thought Leadership and Enrollment Lead Nurturing

Project Information

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