Media Buying and Analytics Services

Project Information

Bid Title: Media Buying and Analytics Services
Issuing Agency: City University of New York
Location: New York
Published Date: Dec 29, 2025
Closing Date: Jan 21, 2026
Government Level: State & Local
Status: Closed
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Project Description: Media Buying and Analytics Services

Project Description:

The City University of New York, on behalf of the College of Staten Island (“College” or “CSI”) requires the services of a Contractor to provide placement digital media advertisements as a means to promote the College’s programs, events, and initiatives as set forth in greater detail in Part 3 of the attached solicitation package. In addition to providing placements, the Contractor will provide all pre- and post-buy analysis of the campaign, including analytics to gauge the effectiveness of target demographics, and engagement with the ad placements.

The term of this contract shall be for three (3) years and is anticipated to commence upon receipt of all required approvals.

Pursuant to its discretionary authority under the New York State Education Law and State Finance Law, this procurement opportunity is limited to businesses certified pursuant to Articles 15-A (MWBE) and/or 17-B (SDVOB) of the New York State Executive Law. As such, CUNY has not established subcontracting goals for this procurement. NYS-certified MWBEs and SDVOBs are strongly encouraged to respond to this solicitation. For avoidance of doubt, Prospective bidders are advised that this opportunity is limited to New York State-certified MWBE and SDVOB vendors, with copies of active certification in place from the Empire State Development Corporation and/or NYS Office of General Services, respectively, required for bid evaluation. Certifications from other accrediting bodies will not meet this requirement, and cannot be accepted.

Proposers are further advised to read all sections of this RFP document carefully, with emphasis on all terms and conditions. By tendering a response to this solicitation, each proposer agrees that it accepts all terms and conditions in the package without exception. If a proposer requires clarification on, or seeks to propose an exception to, any of the terms and conditions contained in the solicitation package, all such requests must be made in writing prior to the Question and Answer Deadlines listed in the RFP. Proposed exceptions will be evaluated on a case-by-case basis, and determinations will be published in a subsequent addendum. Bidders are not to rely upon an exception agreed to for a prior contract award to govern the terms of this solicitation – all proposed exceptions must be introduced and incorporated via an addendum issued specifically for this solicitation. A proposer who submits exceptions to the solicitation after the Q&A Period may result in the proposer’s submittal being deemed non-responsive by the College.

The Procurement Lobbying Act (PLA) Applies to this Solicitation.

The restricted period began with the publication of this ad.

Compliance Procurement Lobbying Act

Required Forms: Vendor shall complete, sign and submit the following forms if they are selected:

1. “Offeror’s Affirmation of Understanding of and Agreement pursuant to State Finance Law § 139-j (3) and § 139-j (6) (b)”

2. “Offeror’s Disclosure of Prior Non-Responsibility Determinations and Certification of Compliance with State Finance Law §139-j and §139-k”

Under the requirements of the State Procurement Lobbying Act all communications regarding advertised projects are to be channeled through the Office of University Controller (*Designated Contacts). Until a designation is made, communication with any other CUNY employees concerning this project that is determined to be an attempt to influence the procurement may result in disqualification.

Contact with CUNY:

Under the requirements of the PLA, all communications regarding advertised projects are to be channeled through the Designated Contact. Communication with respect to this procurement initiated by or on behalf of an interested vendor through others than the Designated Contact may constitute an “impermissible contact” under NYS law and could result in disqualification of that vendor.

Rules and regulations and more information on this law, please visit:

http://www.ogs.ny.gov/aboutogs/regulations/advisoryCouncil/Faq.htm (Advisory Council FAQs)

http: //www.jcope.ny.gov/law/lob/lobbying2.html (New York State Lobbying Act)

Business enterprises awarded an identical or substantially similar procurement contract within the last five years: Umbrella Digital, LLC

Date of Issue: 12/22/2025

Due Date/Time: 01/21/2026 @ 2:00 pm

Designated Contact:

Marino Pawlowski Primary Contact
Finance Procurement Director

City University of New York (CUNY) (College of Staten Island)

2800 Victory Boulevard

Building 3A, Room 102

Staten Island, New York 10314

United States

(ph) 718-982-2163

marino.pawlowski@csi.cuny.edu

Marino Pawlowski Submit To Contact
Finance Procurement Director

City University of New York (CUNY) (College of Staten Island)

2800 Victory Boulevard

Building 3A, Room 102

Staten Island, New York 10314

United States

(ph) 718-982-2163

marino.pawlowski@csi.cuny.edu

MWBE Participation Goal: 100%

SDVOB Participation Goal: 100%

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Commodity Codes: NAICS 541511Custom Computer Programming Services
NAICS 541613Marketing Consulting Services
NAICS 541810Advertising Agencies
NAICS 541830Media Buying Agencies
NAICS 541890Other Services Related to Advertising
NAICS 541910Marketing Research and Public Opinion Polling

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Project Description:	The City University of New York, on behalf of the College of Staten Island (“College” or “CSI”) requires the services of a Contractor to provide placement digital media advertisements as a means to promote the College’s programs, events, and initiatives as set forth in greater detail in Part 3 of the attached solicitation package. In addition to providing placements, the Contractor will provide all pre- and post-buy analysis of the campaign, including analytics to gauge the effectiveness of target demographics, and engagement with the ad placements. The term of this contract shall be for three (3) years and is anticipated to commence upon receipt of all required approvals. Pursuant to its discretionary authority under the New York State Education Law and State Finance Law, this procurement opportunity is limited to businesses certified pursuant to Articles 15-A (MWBE) and/or 17-B (SDVOB) of the New York State Executive Law. As such, CUNY has not established subcontracting goals for this procurement. NYS-certified MWBEs and SDVOBs are strongly encouraged to respond to this solicitation. For avoidance of doubt, Prospective bidders are advised that this opportunity is limited to New York State-certified MWBE and SDVOB vendors, with copies of active certification in place from the Empire State Development Corporation and/or NYS Office of General Services, respectively, required for bid evaluation. Certifications from other accrediting bodies will not meet this requirement, and cannot be accepted. Proposers are further advised to read all sections of this RFP document carefully, with emphasis on all terms and conditions. By tendering a response to this solicitation, each proposer agrees that it accepts all terms and conditions in the package without exception. If a proposer requires clarification on, or seeks to propose an exception to, any of the terms and conditions contained in the solicitation package, all such requests must be made in writing prior to the Question and Answer Deadlines listed in the RFP. Proposed exceptions will be evaluated on a case-by-case basis, and determinations will be published in a subsequent addendum. Bidders are not to rely upon an exception agreed to for a prior contract award to govern the terms of this solicitation – all proposed exceptions must be introduced and incorporated via an addendum issued specifically for this solicitation. A proposer who submits exceptions to the solicitation after the Q&A Period may result in the proposer’s submittal being deemed non-responsive by the College. The Procurement Lobbying Act (PLA) Applies to this Solicitation. The restricted period began with the publication of this ad. Compliance Procurement Lobbying Act Required Forms: Vendor shall complete, sign and submit the following forms if they are selected: 1. “Offeror’s Affirmation of Understanding of and Agreement pursuant to State Finance Law § 139-j (3) and § 139-j (6) (b)” 2. “Offeror’s Disclosure of Prior Non-Responsibility Determinations and Certification of Compliance with State Finance Law §139-j and §139-k” Under the requirements of the State Procurement Lobbying Act all communications regarding advertised projects are to be channeled through the Office of University Controller (*Designated Contacts). Until a designation is made, communication with any other CUNY employees concerning this project that is determined to be an attempt to influence the procurement may result in disqualification. Contact with CUNY: Under the requirements of the PLA, all communications regarding advertised projects are to be channeled through the Designated Contact. Communication with respect to this procurement initiated by or on behalf of an interested vendor through others than the Designated Contact may constitute an “impermissible contact” under NYS law and could result in disqualification of that vendor. Rules and regulations and more information on this law, please visit: http://www.ogs.ny.gov/aboutogs/regulations/advisoryCouncil/Faq.htm (Advisory Council FAQs) http: //www.jcope.ny.gov/law/lob/lobbying2.html (New York State Lobbying Act) Business enterprises awarded an identical or substantially similar procurement contract within the last five years: Umbrella Digital, LLC
Date of Issue:	12/22/2025
Due Date/Time:	01/21/2026 @ 2:00 pm
Designated Contact:	Marino Pawlowski Primary Contact Finance Procurement Director City University of New York (CUNY) (College of Staten Island) 2800 Victory Boulevard Building 3A, Room 102 Staten Island, New York 10314 United States (ph) 718-982-2163 marino.pawlowski@csi.cuny.edu Marino Pawlowski Submit To Contact Finance Procurement Director City University of New York (CUNY) (College of Staten Island) 2800 Victory Boulevard Building 3A, Room 102 Staten Island, New York 10314 United States (ph) 718-982-2163 marino.pawlowski@csi.cuny.edu
MWBE Participation Goal:	100%
SDVOB Participation Goal:	100%
Add Your Firm as an Interested Subcontractor/Supplier
Click Here to View Interested Subcontractors/Suppliers
Click Here to Review Additional Information or Download This Solicitation

Media Buying and Analytics Services

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