Recruitment Marketing & Advertising Proposal for Seattle Police Department

Project Information

Bid Title
Recruitment Marketing & Advertising Proposal for Seattle Police Department
Issuing Agency
City of Seattle
Location
Washington
Published Date
Mar 10, 2025
Closing Date
Apr 14, 2025
Government Level
State & Local
Status
Closed
Ref. #
2025-030
Original Source
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Project Description


Project ID: 2025-030

Title: Recruitment Marketing & Advertising Proposal for Seattle Police Department

Addenda: 0

Release Date: 3/10/2025

Due Date: 4/14/2025

Post Information
Posted At:Mon, Mar 10, 2025 9:00 AMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No
Overview
Summary

The City of Seattle is seeking proposals for Recruitment Marketing & Advertising Proposal for Seattle Police Department . Proposals are due no later than 9:00 am on Monday, April 14, 2025 . All questions are to be submitted through the e-procurement portal at https://procurement.opengov.com/portal/seattle no later than 9:00 am on Wednesday, March 19, 2025 .

The Seattle Police Department seeks proposals from experienced and qualified advertising firms to design, implement and manage a comprehensive social media and advertising campaign aimed at recruiting and hiring police officers. The majority of the content for the campaign will be provided by the Seattle Police Department, new content may be created upon request.

The Seattle Police Department faces a critical need to enhance public safety by increasing its police force. The City is launching a recruitment campaign to attract high-quality candidates for police officer positions through targeted social media, digital, and print (e.g. banners, posters) advertising. The successful firm will also create a female focused marketing campaign to drive SPD’s commitment to the 30 X 30 Initiative. The ultimate goal is to drive awareness, interest, and applications from qualified individuals.

Budget has been allocated for Police Recruitment marketing efforts for a one-year contract with the possibility of extension for a second year.

Timeline
Solicitation Release:
March 10, 2025
Deadline for Questions:
March 19, 2025, 9:00am
Response Submission Deadline:
April 14, 2025, 9:00am
Commodity Codes
  • NAICS 541613Marketing Consulting Services
  • NAICS 541810Advertising Agencies
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