Project Information

Bid Title

RFP 26-068 Consultant - Family Arena Naming Rights

Issuing Agency

St. Charles County

Location

Missouri

Published Date

Apr 3, 2026

Closing Date

May 5, 2026

Government Level

State & Local

Status

Closed

Ref. #

26-068

Original Source

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Bid Documents

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Project Description

Bid Number:	26-068
Bid Title:	RFP 26-068 Consultant - Family Arena Naming Rights
Category:	SCCMO Services
Status:	Open

Publication Date/Time: 4/3/2026 10:00 AM Closing Date/Time: 5/5/2026 2:00 PM Related Documents: 26-068 RFP Consultant - Family Arena Naming Rights

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LEGAL NOTICE

REQUEST FOR PROPOSAL 26-068

For

CONSULTANT – FAMILY ARENA NAMING RIGHTS

For

ST. CHARLES COUNTY

GOVERNMENT ST. CHARLES,

MISSOURI

St. Charles County is seeking proposals from qualified firms to provide FAMILY

ARENA NAMING RIGHTS. The County reserves the right to terminate the RFP

process for any reason at any time and post notification of such decision on the

same website where this RFP is posted. Check the County’s website frequently

for updates and any notifications that may be issued pertaining to this RFP.

ARTICLE 1 - INTRODUCTION AND PROPOSAL SUBMITTAL TERMS

Project Overview

St. Charles County is seeking a qualified marketing or sponsorship agency to secure a

long-term naming rights partner for the St. Charles Family Arena, a publicly owned,

multi-purpose venue located in St. Charles, MO. The arena is a premier entertainment

destination in the St. Louis metropolitan area, hosting a variety of events, including

concerts, family shows, and sporting events. The county is seeking a strategic and

financially beneficial partnership that will enhance the arena's profile and provide

significant brand exposure for the selected naming rights partner.

Proposal Instructions

The electronic version of this RFP is available upon request. The document was created

in Microsoft Word for Windows. The Purchasing Office does not guarantee the

completeness and accuracy of any information provided on the electronic version.

Therefore, Offerors are cautioned that the hard copy of this RFP on file in the Purchasing

Office governs in the event of a discrepancy between the information contained in or on

the electronic version and that which is on the hard copy.

One [1] signed original and one [1] signed identical copy of the proposal, along with an

identical electronic copy provided on a USB storage device must be received in a sealed

envelope plainly marked “RFP 26-068 CONSULTANT - FAMILY ARENA NAMING

RIGHTS” with the due date and time of the proposal in the lower left corner of the

envelope.

An authorized representative of the company/person submitting the proposal must sign

the proposal, in blue ink. All prices and notations must be in blue ink or typewritten on

the attached form. Mistakes must be crossed out, corrections typed adjacent and must

be initialed in blue ink by the person signing the proposals.

Proposals must be submitted to the St. Charles County Finance Department, 201

North Second Street Room 541 St. Charles MO 63301 prior to 5/5/2026 at 2:00 pm.

Time is of the essence for responding to the RFP within the submission deadlines. All

proposals will be considered final. No additions, deletions, corrections, or adjustments

will be accepted after the time of proposal opening.

The Offeror must possess the necessary and appropriate business and/or professional

licenses in their field.

The Offeror is required to clearly identify any deviations from the specifications in their

proposal.

Sealed proposals received after the designated time of the receipt of the sealed

proposals will be considered as “Void” and will not be opened.

26-068 Consultant – Family Arena Naming Rights

Proposal Response from (please complete)

Page 2 of 24

Name of company or Individual

The County reserves the right, in its sole discretion, to reject any and all proposals, or

parts of any proposal, for any reason whatsoever and waive technicalities.

The County will only accept proposals that are responsive to the RFP and are prepared

and submitted in compliance with the requirements set forth in this RFP.

The County will not award any proposal to an individual or business having any

outstanding amounts due from a prior contract or business relationship with the County

or who owes any amount(s) for delinquent Federal, State or Local taxes, fees and

licenses.

The successful Offeror is specifically denied the right of using in any form or medium the

names of St. Charles County or any other public agency of St. Charles County

Government for public advertising unless express written permission is granted.

Award will be made to the responsive Offeror with the highest score upon evaluation of

all criteria as set forth in this RFP.

Proposal Inquiries

All questions or clarifications concerning this RFP must be submitted in writing via E-

mail to:

Kurt Mandernach,

Purchasing Manager

St. Charles County Government

Finance Department

201 North Second Street

St. Charles, Missouri 63301

kmandernachsccmo.org

The RFP number and title shall be referenced on all correspondence.

All questions must be received no later than 2:00 PM on 4/17/26. Any question received

after this deadline may not be answered.

Responses to questions/clarifications will be placed on the County’s website at

http://www.sccmo.org/Bids.aspx . Check this website frequently for updates and any

addendum that may be issued.

Prohibited Communication

Contact with any representative, other than through the procedure outlined in the

section titled “Proposal Inquiries”, concerning this request is prohibited PRIOR

TO PROPOSAL OPENING. Representative shall include, but not be limited to, all

elected and appointed officials, and employees of St. Charles County and their

Agents within St. Charles County. Any Offeror engaging in such prohibited

communications prior to Proposal Opening may be disqualified at the sole

discretion of St. Charles County.

26-068 Consultant - Family Arena Naming Rights

Page 3 of 24

Proposal Response from (please complete)

Name of company or Individual

ARTICLE 2 - CERTIFICATIONS BY OFFEROR

 The undersigned signatory certifies that he/she has read and understands all of the

terms and conditions of this RFP and of doing business with the County in response

to this RFP, that in doing so he is acting on behalf of the Offeror, and that his/her

signature placed hereon is binding on the Offeror to the full extent allowed by law.

 The Offeror shall provide a Proposal to the County in response to, and in accordance

with, the terms of this RFP.

 The Offeror agrees to provide the services under the terms of this RFP and the

Proposal as accepted by the County.

 By submitting the Proposal in response to this RFP, the Offeror and each person

signing on behalf of the Offeror, under penalty of perjury, certifies to the best of its

knowledge and belief:

 The Offeror has established the price terms in this Proposal independently without

collusion, consultation, communication or agreement with any other Offeror as to

any matter relating to such price terms; and

 The Offeror has made no attempt, and will not in the future make any attempt, to

induce any other person, partnership or corporation to submit or not to submit a

proposal for the purpose of restricting competition.

 The Offeror certifies that this proposal is in all respects fair and without collusion

or fraud, and that no elected official or other member, officer or employee or

person whose salary is payable in whole or in part by the County is directly or

indirectly interested therein, or in any portion of the profits thereof.

Company Name:

Authorized Signature of Offeror:

Date of Proposal:

Printed or Typed Name:

Mailing Address:

City:

State:

Zip:

Telephone:

Fax:

Electronic Mail Address:

26-068 Consultant - Family Arena Naming Rights

Page 4 of 24

Proposal Response from (please complete)

Name of company or Individual

ARTICLE 3 – SCOPE OF WORK

The selected agency will be responsible for, but not limited to, the following tasks:

 Developing a comprehensive marketing and sales strategy to identify and attract

potential naming rights partners.

 Creating all necessary marketing materials, including a naming rights package

outlining the benefits and value proposition of the sponsorship.

 Managing the entire sales and negotiation process, including drafting a term

sheet and assisting in final contract negotiations.

 Providing financial modeling and forecasting to determine the fair market value of

the naming rights.

 Ensuring brand alignment between the prospective partner and the Family

Arena's community mission.

ARTICLE 4 – AGENCY QUALIFICATIONS

Agencies responding to this RFP must demonstrate the following:

 A proven track record of securing naming rights deals for sports or entertainment

venues of a similar size and market (specific expertise in the St. Louis or Midwest

market and working with public entities is preferred). Submissions should include:

o The name and location of each venue,

o The value and term of each naming rights agreement,

o The role of the agency in the transaction

o References or client contacts who can confirm the proposer’s performance

and outcomes.

 A demonstrated understanding of the valuation, negotiation, and structuring of

complex naming rights agreements. Submissions should include:

o The name and location of each venue,

o The value and term of each naming rights agreement,

o The role of the proposer in the transaction (lead negotiator, consultant,

legal counsel, etc.),

o References or client contacts who can confirm the proposer’s performance

and outcomes.

 A professional team with experience in sales, marketing, and legal aspects

related to naming rights. Submissions should include:

o Information on key personnel with documented experience in:

 Sponsorship sales and relationship management,

26-068 Consultant – Family Arena Naming Rights

Page 5 of 24

Proposal Response from (please complete)

Name of company or Individual

Commodity Codes

• NAICS 541611Administrative Management and General Management Consulting Services

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