Project Information

Bid Title

Customer Research & Insights IDIQ Contracts

Issuing Agency

Washington Metropolitan Area Transit Authority

Location

Washington

Published Date

Dec 12, 2025

Closing Date

Jan 6, 2026

Government Level

State & Local

Status

Closed

Ref. #

WMATA-0000010648

Original Source

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Bid Documents

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Project Description

SEP Program: Solicitation Name: SBE Customer Research & Insights IDIQ Contracts SEP %: Solicitation ID: WMATA-0000010648 100.00 Solicitation Format/Type: Sell Solicitation RFx Solicitation Round: 1 Solicitation Version: 1 Solicitation Start Date: 12/12/2025 3:00PM EST 01/06/2026 05:00 PM EST Solicitation End Date: Pre Bid/Proposal Date: Bid/Propose on all Lines Items: Yes Solicitation Description: WMATA strives to be the best ride in the nation. As such, gauging customer' perceptions of WMATA is critical to keeping our system current by addressing riders' needs. WMATA gauges its customers' perceptions through intercept surveys, telephone surveys, online surveys, mail survey (i.e., surveys distributed through the mail), and qualitative research. As such, WMATA needs a contract vehicle that can expedite the process for conducting the following types of research projects: 1. Intercept Surveys 2. Online Surveys 3. Telephone Surveys 4. Mixed Sample Survey Projects 5. Focus Groups and In-Depth Interviews 6. Human-Centered Design Research This contract will have a one-year base period with five one-year option years. Offerors can propose any, some, or all of the six types of services listed above if they have the experience and capability of providing high quality services in the given category (or categories). Unless otherwise prohibited, Offerors may employ subcontractors to perform any portion of work required to fulfill tasks assigned to them by WMATA. The names of the subcontractors must be included in the proposal, along with their professional credentials and evidence that they have been successful at completing similar work in the past. Payment Terms: Edits to Submitted Bids: Allowed Multiple Bids: Not Allowed Contact: Shameeka Morel Phone: smorel@wmata.com Email: Online Discussion: Live Chat Help:

Commodity Codes

• NAICS 236220Commercial and Institutional Building Construction
• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541910Marketing Research and Public Opinion Polling

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