Project Information

Bid Title

Bikeshare Education and Marketing Campaign Program Services - Request for Proposals (RFP)

Issuing Agency

City/County Association of Governments of San Mateo County

Location

California

Published Date

Jan 14, 2026

Closing Date

Jan 30, 2026

Government Level

State & Local

Status

Closed

Original Source

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Bid Inquiries

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Bid Documents

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Project Description

Bikeshare Education and Marketing Campaign Program Services – Request for Proposals (RFP)

The City/County Association of Governments of San Mateo County (C/CAG) invites proposers to submit a proposal for Bikeshare Education and Marketing Campaign Program Services.

The Bay Area Bike Share Program expansion into Daly City is a joint-agency effort by the Metropolitan Transportation Commission, C/CAG, and Daly City. The program was expanded with a vision to provide residents and visitors, including low-income individuals, communities of color, persons with disabilities, and other historically marginalized communities, with an affordable, convenient, and sustainable transportation option that reduces vehicle miles travelled, connects communities to destinations across the County, and seamlessly integrates with transit.

In preparation for the initial launch of the Daly City Bike Share program, C/CAG had developed the C/CAG Bike & Scooter Share Marketing Plan & Branding Toolkit, which establishes a comprehensive framework for education, outreach, and marketing strategies designed to engage residents, workers, and visitors. C/CAG now seeks to implement the strategies identified in the Marketing Plan and to develop additional complementary outreach activities, as appropriate, to promote existing Bay Area Bike Share programs in San Mateo County. The scope of work will emphasize multilingual, equity-focused education, marketing, and program enrollment support.

A preliminary Scope of Work is included in the RFP (linked below) as Appendix A. The CCAG Bike & Scooter Share Marketing Plan & Branding Toolkit can be found in Appendix D.

Questions or requests for clarification regarding this RFP shall be submitted electronically prior to January 16, 2026, at 5:00pm to Matt Petrofsky at mpetrofsky@smcgov.org .

Proposals for this RFP shall be submitted electronically prior to January 30, 2026, at 5:00PM to Matt Petrofsky at mpetrofsky@smcgov.org .

• Bikeshare Education and Marketing Campaign Program Services Request for Proposals (RFP)
• Appendix B – Cost Proposal Template (excel version)
• Questions and answers related to this RFP

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Commodity Codes

• NAICS 541611Administrative Management and General Management Consulting Services
• NAICS 541613Marketing Consulting Services
• NAICS 541810Advertising Agencies

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