REQUEST FOR PROPOSALS TO MANAGE AND OPERATE A MARKET SUBCONCESSION AT HERALD SQUARE PLAZA

Project Information

Bid Title
REQUEST FOR PROPOSALS TO MANAGE AND OPERATE A MARKET SUBCONCESSION AT HERALD SQUARE PLAZA
Issuing Agency
The City of New York
Location
New York
Published Date
Jun 15, 2026
Closing Date
Jul 6, 2026
Government Level
State & Local
Status
Closed
Original Source
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Project Description
Title: REQUEST FOR PROPOSALS TO MANAGE AND OPERATE A MARKET SUBCONCESSION AT HERALD SQUARE PLAZA

Procurement
Section

Transportation (DOT)
Agency Name

1065 Avenue of the Americas, Suite 2400, New York, NY 10018
Request Address

Grace McCartney
phone: (212) 719-3434
email: gmccartney@34bp.org
Contact Information

Current
Status

Goods and Services
Category

Competitive Sealed Proposals
Selection Method

6/15/2026
Publication Date

Solicitation
Notice Type

PIN#3434 Due: 7/6/2026 5:00 PM

PIN - Due Date
Description

The 34th Street Partnership (“34SP”), a not-for-profit corporation organized under the laws of the State of New York, is seeking proposals (“Proposals”) from qualified firms (“Proposers”) by this request (“Request” or “RFP”) to manage and operate a Market subconcession (“Subconcession”) within a pedestrian plaza designated by the New York City Department of Transportation (“DOT”) located on Broadway between West 36th and West 32nd Streets, as more particularly hereinafter described (referred to as the “Plaza”). The Plaza is furnished with tables, chairs, umbrellas, and planters, and is open year-round (weather dependent).

It is the goal of the 34SP to work closely with the chosen Proposer to create a Subconcession that is successful and enhances the atmosphere of the Plaza and this vibrant neighborhood. The Subconcession should provide an amenity for those who work and live in the area as well as those who visit the Plaza.

Commodity Codes
  • NAICS 541611Administrative Management and General Management Consulting Services
  • NAICS 541613Marketing Consulting Services
  • NAICS 541618Other Management Consulting Services
  • NAICS 541910Marketing Research and Public Opinion Polling
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